jimmy choo fragrance

The Making Of The Jimmy Choo Fragrance Campaign

As our sister blog, Stylelist reported earlier this month, wildly popular shoe and accessories brand Jimmy Choo is launching the brand's first fragrance, exclusively at Saks Fifth Avenue this month. The scent is known simply as Jimmy Choo and the lovely Tamara Mellon, the co-founder and chief creative officer of the brand, is also the face of the scent. The behind-the-scenes video, shown above, features Tamara Mellon in the fragrance ad campaign, photographed by leading fashion photographer duo, Inez van Lamsweerde and Vinoodh Matadin. The ads are appearing in the February issues of top fashion magazines.

The scent has a green top note, a heart note of tiger orchid and base notes of toffee and sensual indian patchouli. The juice is encased in a Murano-glass-inspired bottle. The Stylelist article states that Mellon was inspired by her love of rich, sensual but soft scents like Opium and Anaïs Anaïs that she loved when she was a teenager. The scent is like Mellon herself, exotic and elegant but also approachable. Echoing the combination of strong and sweet in the scent, the orb-shaped bottle is capped with a silver-edged black cube. The box resembles the pattern of a python skin shoe in the current collection, an homage to how it all began. The eau de perfume 3.3 fl.oz sells for $95.

Tags: jimmy choo, jimmy choo fragrance, tamara mellon

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jimmy choo fragrance

The Making Of The Jimmy Choo Fragrance Campaign

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The Making Of The Jimmy Choo Fragrance Campaign

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