Bailey, Banks & Biddle Plans Holiday Return
Filed under: Jewelry
Last year we wrote about the bankruptcy of jewelry retailer Finlay Enterprises which necessitated the closure of the Bailey Banks & Biddle jewelry chain. The intellectual property for Bailey Banks & Biddle was sold last November in a liquidation auction. But the venerable retailer, which traced its roots back to 1832 in Philadelphia is being revived. Five stores have already opened in Austin, Houston and Plano, Texas as well as St. Louis and King of Prussia, Pennsylvania. A new website for the company should be up in time for the holidays. The stores all opened in October in the same spots they were in before closure. BBB Group Inc. is the parent company of the new chain and former Bailey Banks & Biddle President Paul Leonard is the head of the company. National Jeweler reports that the new stores have a focus on bridal jewelry with a new in-store design studio where customers can test out sterling silver and cubic zirconia samples. Flat-screen televisions will allow customers to browse an online selection of loose diamonds. The company doesn't plan to open any more stores in 2010 but hopes to eventually expand.
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