Gilt Groupe Puts Jettas Up For Sale
Filed under: Luxury Cars & Autos
Yesterday I mentioned a BMW up for sale on DailyWish. Gilt Groupe is in the car business this week too, selling a VW Jetta on their private flash sale site. The special deal carves off $10,000 from the price of the cars sold at Volkswagen dealerships. The low price of $5,995 each is only for Gilt members and will be offered for three days. The WSJ reports that access to today's sale will is available through Gilt's mobile applications on iPhone, iPod touch, iPad, and Android devices. For the next two days the sales will be on Gilt.com as well as the mobile apps. The cars will be presented in "Gilt Gold" wrapping and about $18,000 in proceeds from the sales will be donated to the charity Dress for Success.
Luxury Daily questioned whether or not this move is a smart one for Gilt because the Jetta is outside the luxury purview. But as our reviewer Jonathon Ramsey saw earlier this year, the new Jetta handles itself quite well and does offer a quality driving experience.
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