jersey city

The Beacon, Jersey City's Huge Residential Restoration Project

Sarah Jessica Parker didn't shoot the May 2010 cover of Vogue Magazine in New York City. Instead she was at The Beacon in Jersey City, a collection of historic art deco buildings built in the 1930s which are being restored and transformed into an award-winning, luxury mixed-use development.

SJP's Vogue photo shoot took place in one of the community's yet-to-be-restored buildings, which she described as having both "perfectly wonderful amounts of neglect" and "great light." That neglect won't be around too much longer, two residential buildings at The Beacon have already been completed and are home to more than 550 residents, while work is underway on a third.

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