iwc schauffhausen

Stars Gather In Geneva For Watch Events

It may be awards season in Hollywood but that hasn't kept stars from convening in Geneva. The Salon International de la Haute Horlogerie (SIHH) in Geneva, also known as the International Fair of Fine Luxury Watchmaking, has brought international stars from movies, television, sports and more to Switzerland.

Some of the world's top sporting and entertainment stars came together at a special event to celebrate the launch of luxury watch brand IWC Schaffhausen's new generation of its Portofino watch family. The 'A Night in Portofino' event brought Cate Blanchett, Kevin Spacey, Matthew Fox, tennis legend Boris Becker and Elle Macpherson among others.

Around 900 guests where at the Italian style evening that included an exhibition by photographer Peter Lindbergh, whose shoot in the picturesque harbor town of Portofino featured a selection of international friends of the brands including party attendees Cate Blanchett, Kevin Spacey and Elle Macpherson.

The 21st Salon International de la Haute Horlogerie is held from January 17th to 21st 2011 in Palexpo, Geneva. The private trade fair is a landmark event for the fine watch sector, and at this year's show 19 watch brands will present their new products, including Baume & Mercier, IWC, Cartier and Mont Blanc. Other stars are also in Geneva to check out the watches including Gwyneth Paltrow who recently began working with Baume & Mercier.

Tags: cate blanchett, IWC Ingeniuer, iwc schauffhausen, kevin spacey, Salon International de la Haute Horlogerie, SIHH

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IWC Auctions Off Big Pilot Watch For Charity

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches

This watch may not look like anything special but for watch collectors it's a prized possession. This December, Europastar reports that IWC Schaffhausen held their annual auction and sold the Big Pilot’s Watch. The watch is one of 1,000 made by IWC in 1940. The watch eventually sold for $42,900 to a U.S. bidder and the proceeds go to the Laureus Foundation, which helps socially disadvantaged children through sports activities.

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Tags: charity auction, CharityAuction, iwc, iwc schauffhausen, timpeiece, watch, watch collecting