ipic theaters

IPic Bring Mogul Movie-Watching to Scottsdale

Harry Cohn, Samuel Goldwn and Darryl Zanuck didn't trek to the multiplex to enjoy a film. For them, the phrase "big screen" was associated with words like "personal" and "velvet" and "captain's chair" and "service," not "hot dog combo" and "sticky floors." That mogul way of moviegoing is about to be introduced to Scottsdale, Arizona by iPic Entertainment, which is opening up a luxury theater in Scottsdale Quarter next month.

You'll be able to reserve your seats online in one of two levels: Premium and Gold Class. Premium ticket holders can order fresh American and Mediterranean fare from Tanzy and carry it into the theater, along with beverages of the fermented variety, to their 30-inch-wide leather chairs. Punch the Gold Class ticket, however, and you'll get full-service inside the theater: custom recliners with foot rests, food and bevvies throughout film, complimentary popcorn and free valet parking

Each of the eight theaters holds but two rows in stadium configuration, with four-and-a-half feet between each so you won't need to worry about the bouquet from your neighbor's Pinot mingling with that of your Shiraz. True, Goldwyn and co. didn't need to leave their own homes to indulge in the screen trade, but they didn't have the after-hours lounge Salt to enjoy post movie, either. Or the Apple Store. iPic Theaters opens December 17.

Gallery: IPic Theaters, Scottsdale AZ