David Yurman at Bloomingdales - Exclusive Interview
Filed under: Jewelry
David Yurman opened up a brand new "shop within a shop" at the iconic Bloomingdale's on 59th Street in NYC last week. Located right on the mezzanine with the cosmetics, the new David Yurman 775 sq. ft space is completely separate in design from the surrounding department store fluorescence. The opening party included not only David and his wife, Sybil, but members of the board at Memorial Sloan-Kettering Cancer Center, as a portion of the proceeds from the first week of the new shop will be donated to The Society of MSKCC.The opening was an absolute madhouse (which is what happens when someone shows up at Bloomingdale's with free champagne), and definitely got the word out about David Yurman's new home at Bloomingdale's. I managed to pull the charming and jovial David Yurman himself away from the masses of adoring women for a quick interview about the new shop, working as a husband and wife team, charity and inspiration.
Luxist: So, why a shop within a shop?
David Yurman: Oh, why not? We've had a smaller shop here [at Bloomingdale's] for about six years, but this is the biggest shop [within another shop] we have, probably, in the world. We have our own ceiling, we have our own video ... it's as large a size as I would imagine I would want.
L: And did you design it yourself?
DY: No -- well, I designed it with Michael Gabellini. Originally we designed the furniture, the show cases. We worked for about 5-6 months with Michael -- great designer, great person to work with -- sometimes it can be difficult; two creative people with their concepts, but to me, [the shop] is like, warm, minimal, not even minimal. Warm modern. Very functional. I mean, we used oak, solid black walnut, and it's connected to our flagship, which opened in March. Not all our stores look alike. We have five different looks in fifteen stores. This is our new design and we love it. It will be here, it'll be in our flagship, we're opening up in Paris in March, but this is -- I call it 'the pavilion.'"
L: It's a pavilion within a shop.
DY: It's a pavilion within Bloomingdale's!
L: You work with so many charitable organizations -- what's your philosophy as far as giving back?
DY: It's actually for my parents. If you have enough, you don't need any more. What's enough? I mean, I definitely have enough, so, we give back. It's the DNA of our family. I mean, I was giving back on Saturdays when I was in high school. Or, three months every year, the last few years of high school, I worked at the MS Center, I worked with underprivileged and handicapped children.
L: Sounds like they raised you well.
DY: They told me giving back, working, being with people is just .. I would never [have done] this, personally. I wanted to play football, I wanted to hang out at the mall -- but it was the best thing I ever did. It's such a good feeling.
L: What's it like working as a husband and wife team?
DY: It's difficult and rewarding. We have a lot to talk about.
L: Who does what?
DY: We make one person. Sybil's probably more focused on marketing, but I weigh in on marketing. I'm more focused on design, product development.
L: She weighs in on that?
DY: She weighs in on that. Nothing happens without both of us signing off. If we don't both sign off, it doesn't happen. We've been married for 39 years.
L: What are you working on next?
DY: It's hard to describe in words, but a lot of extensions, evolutions. We're doing a lot more 'younger,' our son is doing the men's and watches, and bridal and also the high jewelry which is amazing materials, great design, and it's where he's growing in our business. It's a family.
L: And what keeps you inspired, where you you get your ideas?
DY: You know, the thing with the word 'get' -- you can't say 'get ideas' because you kinda make yourself available to them. It's a river, you sort of guide yourself.
L: So you're just open to [ideas], you don't go looking for them?
DY: No, I don't look -- well, I'm not blind. I look at women, like I was liking [a nearby woman's] earrings ... those are my earrings! Ha! I was saying I liked them, and they're mine.
He certainly is friendly and entertaining -- and it was hard to keep the ladies from ambushing him mid-interview! Be sure and visit the new David Yurman space next time you make it to Bloomingdale's in NYC, it's like a breath of fresh air amongst the fragrances -- and, of course, the jewelry is fabulous.
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