Gallery: Illy Pop Up House
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Francesco Illy, the founder of Illycaffè, invented espresso in the 1930s and the company, now run by Illy's grandson, is looking to make a new name for itself in the global cafe marketplace. The company wants more recognition at the consumer level outside of Italy. It is expanding its Espressamente stores outside of Italy. The cafes are small, but designed by "leading Italian architects" and have cups and saucers that showcase contemporary artists, as well.
There are currently around 140 Espressamentes and Illy hopes to have 500 more within the next five years. The company expects that the consumers' desire for authenticity and quality will support the $4.50 price tag attached to a cappuccino, in the same way that high prices are commanded by luxury fashion brands, like Gucci, Prada and Armani.
The Serse Freddo Glasses from Illy were designed by Italian artist Serse Roma, inspired by the waves of the Adriatic Sea. Illy generally concentrates on hot espresso cups, these silver-etched crystal glasses are made for cold drinks. Use them to serve espresso over ice or, for the ultimate coffee indulgence, make an affogato by putting a small scoop of ice cream or gelato in the base of the cup and topping it with a shot of hot espresso. The glasses come in sets of two, packaged in a gift box, with a can of Illy espresso. Price: $60.
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