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Hyundai Enters the Limousine Market with Equus VL500

Filed under: Wheels



Hot on the heels of the announcement that it would be bringing its flagship Equus luxury sedan to the North American market comes the launch of the Equus VL500 limousine. The stretched limo measures a foot longer than the luxury automobile on which it is based, and beats the likes of the Mercedes-Benz S500L and Lexus LS460L by some 15 inches, providing rear-seat passengers with that much extra legroom.

Although it hardly ranks among the top premium marques on this side of the ocean, Hyundai has quickly risen to the number four spot among automakers worldwide, and is certainly the largest in its domestic market, where the Equus VL500 is being launched exclusively for the time being. Prices hover around the Korean Won equivalent of $120,000, and three examples have even been outfitted with full bomb-proof armor for the President of South Korea, which will be used at the upcoming G20 summit there next year.

Hyundai Pulls Out the Big Guns by Bringing Flagship Equus to America

Filed under: Wheels


Hyundai may not be the first name that comes to mind when you think of luxury sedans. In fact, it was once a bit of a punch line. But no more. After the debut of the Genesis sedan and coupe, the Korean automaker has established itself as a serious player in the luxury segment, and has got Japan's top premium marques paying attention. Now Hyundai is preparing to step it up a notch by bringing its top-of-the-line Equus luxury sedan to the North American market. After an initial showing at the New York Auto Show in April, the Hyundai Equus is set to make its official Stateside debut at the Pebble Beach Concours d'Elegance this weekend. Lexus, Acura and Infiniti had better take notice, as should anyone in the market for a luxury sedan who's eager to get a good value and willing to forgo the traditional nameplates.

JD Power & Associates Ranks Hyundai Genesis Highest in New Vehicle Launch Index

Filed under: Wheels



If you've ever shopped for a new car, chances are you've heard of JD Power and Associates, the company that ranks every new car in a variety of categories and under a wide array of criteria. But while many of JD Power's awards are based on long-range factors like customer satisfaction or resale value, the firm has just announced a new category that evaluated the market performance of new cars that just hit the market. And the inaugural winner? The Hyundai Genesis, the luxury sedan launched by the Korean automaker to do battle with the likes of Lexus and Mercedes-Benz. Surprised? Imagine how they feel in Japan and Germany.

The Prada Hyundai

Filed under: Wheels


Can Prada make a Hyundai chic? The famed Italian fashion house has designed a version of Hyundai's upscale sedan, the Genesis which will be exhibited at the the Seoul Motor Show next April. There will be just three of these cars and two will be auctioned for charity at the Prada Transformer, a temporary building which will host cultural, artistic and fashion events in Seoul.


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