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Karim Rashid Tells Dubai Hotels To Ditch The Glitz
Filed under: Luxury Travel & Hotels
Is the over-the-top approach of Dubai luxury hotels the wrong way to go? At The Hotel Show in Dubai, Karim Rashid, a designer second only to Philippe Starck in his ubiquity in the hotel and home goods arenas, told developers that they must change their approach to lure global tourists. Rashid says that just using luxury materials like gilding and marble aren't going to cut it. According to AME Info, Rashid said that the "new luxury" involves things like customized services, more technology and a greater focus on making the hotels ecological and self-sustaining (that last part would be particularly hard for the Dubai hotels). Rashid's view is consumers are interested in the consumable luxuries, such as food, beverages, spa treatments and experiences. He also urged hotel developers toward new and innovative designs calling out the current Dubai obsession with steel and glass towers. Now if only we could get this guy to talk to Donald Trump.
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