hotel brands

MODO, The Hotel Remixed

Plenty of hotels offer iPod docks and others play hip music in the lobbies but a new hotel concept, MODO takes it to a whole other level. Calling itself "The Hotel, Remixed," MODO has a 'Bauhaus loft design' with high ceilings, exposed beams and polished concrete walls. The hotel has the standard chic amenities including free Wi-Fi, iPod docks, large flat-screen TVs and indie music on demand. What makes the concept intriguing is that the music is the unifying theme of the brand.The properties will offer thousands of tracks from independent artists worldwide in guestrooms and in the restaurant-lounge called RPM. The music will be available in vinyl, CD and MP3 formats through headphones and a sound system. You can also visit MODO Radio on the brand's website for free music downloads.

The hotels will house 100 or more rooms with a restaurant-lounge,courtyard, pool, meeting and event space, library, retail shop and gym. The music theme can be seen in the rendering for the lobby, shown above, where even the pendant lights are meant to evoke musical instruments with their strong vertical lines. In the U.S., the rooms will cost around $90 – $150 a night with the exception of some of the larger major markets. The hotels will debut during the next three years in the U.S., India and Brazil in cities like New York, Miami, Los Angeles, Sao Paulo, and Chennai.

Gallery: MODO Hotels

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Marriott To Bring Independents Under One Brand With Autograph Collection

by Deidre Woollard (RSS feed) —

Filed under: Luxury Travel & Hotels

Marriott has announced a new brand within their global portfolio that will bring distinctive hotels under the Marriott umbrella. The Autograph Collection will be a new brand comprised of upper upscale and luxury independent hotels around the world focusing on major cities and resort destinations. The collection is designed to offer the individuality of an independent hotel with the assurance of the Marriott brand.

The brand plans to add approximately 25 hotels through 2010 with locations throughout the world. Each hotel will go through the same hotel and operator approval processes as other Marriott full-service hotels and the Autograph Collection will be affiliated with the Marriott Rewards guest loyalty program.

USA Today has more details on the collection including the information that Marriott is in talks with 12 to 15 hotels about being part of the Autograph Collection. The brand launches at a time when many great independent hotels are struggling due to the economy so Marriott plans to target higher-end hotels that have opened recently but might be facing hard times. Hotels that become part of the collection will benefit from Marriott's worldwide network.

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