Filed under: Dining
Rolling Stone, the magazine, has grown up along with its readers. How do you translate that political edginess that's the magazine's trademark into a Los Angeles restaurant and lounge? To do that, Rolling Stone turned to designer Gavin Brodin. The result, which opens to the public on Feb. 1, is time travel adventure set in vintage industrial with an urban street vibe.
The restaurant and lounge, located at Hollywood and Highland, debuted with a private VIP party after the American Music Awards in November. This is the first time the Rolling Stone name has been licensed for a U.S. restaurant. Designer Brodin describes it as "entering a world of privilege." He called it a place where "The travel lounges of the British ruling class meet the conceptualized Paris of the 1870s -- a place and time reminiscent of the rise of Bohemia, of Edouard Manet, Jean Paul Sartre and the famed art salon once housed under the sky-high glass and steel girdered domes of the Palais Royale."
Basically, it's a 10,500-square-foot two-story space that fuses classic and modern culture. We're hoping the food is good.
Patrons enter at the second level into a lobby with cobblestone-like limestone floors and an antique floor cart salvaged from an old citrus factory that serves as the reception desk. The upstairs dining room can accommodate up to 140 diners, with another 40 on the patio. Larger-than-life images of famous musicians are hammered into the concrete walls. And antique ceilings, curved caged domes of glass and iron hang from the ceilings and the room is lit by street lamps and custom-made crystal chandeliers right out of a Jack the Ripper London scene.
There is a dedicated bar and DJ booth. The room has 80 speakers and computerized lighting.
So is this the beginning of a Planet Hollywood-like chain?
Gallery: Rolling Stone Los Angeles