Sears may not be the place you think of for fine jewelry but when it comes to deep discounts the popular brand is making sure it can't be beat. Sears has pared 40 to 60 percent off many of their items including diamond earrings and bracelets. The company has sent out a catalog, which is also available in an online form
, that focuses on jewelry featurng 242 items available at deep discounts.
Will this year be a jewelry holiday? Last year was an annus horribilis for the jewelry industry and everyone from the high-end couture brands to the department store chains was stuck with a lot of inventory and forced to make deep discounts. For jewelry brands the combination of year-end holiday pressure and frantic male shoppers is typically a win and so many brands are making the big push now hoping for a last minute boost. While Sears isn't where you might normally consider doing jewelry shopping they can be a great resources for simple pieces like gold hoops or stud earrings.