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Eton of Sweden: What Makes This Luxury Shirt Maker the Best of Breed

Eton of Sweden is internationally known for its innovative and classic designs, exclusive colors, and full range of coordinating accessories. Eton of Sweden was founded as a made-to-measure shirt company in 1928 by Annie and David Pettersson and is still headquartered in Ganghester, the same small village in Sweden since its founding. So what is it that makes Eton of Sweden one of the premier luxury shirt makers in the world and one that has endured for nearly a century?

To learn more about what sets this luxury shirt maker the best of breed, Luxist sat down with Erik Wilkinson, Eton's Director of Sales for North America.

Wilkinson explains that Eton is one of the only apparel brands that has completely vertically integrated the process. With its mill partners, Eton of Sweden buys the raw materials---Pima and Egyptian cotton---which comprises 100% of its collection. Eton buys high quality Pima cotton directly from a consortium of farmers in Peru. "Eton of Sweden only uses Pima and Egyptian cotton because it is the finest, long staple cotton that can be used to make shirts," says Wilkinson.

The cotton is then weaved in Northern Italy and France before being transported to Switzerland for a lengthy, proprietary (and patented) and high-tech 35-step finishing process that produces a smooth, crisp and wrinkle-free result. "The finishing is the critical part of what makes our shirts so special," he adds. "Our shirts tend to last longer and keep their color better than others, too."