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Triumph and TAG Heuer Honor Steve McQueen With Special Bonneville

Filed under: Timepieces, Wheels

Triumph Bonneville Heuer - Click above for high-res image gallery

Triumph and TAG Heuer have joined forces to create a one-of-a-kind Bonneville Heuer motorcycle. Inspired by Steve McQueen and the Porsche 917k that the famous actor, racecar driver and motorcycle rider piloted in the classic film Le Mans, the Bonneville Heuer is painted up in the classic Gulf Oil blue and orange scheme and will be used for promotional purposes.

McQueen famously wore a Heuer Monaco watch in the aforementioned race film and was a renowned Triumph enthusiast. Says Neil Morley, Triumph's Head of Brand Communications:
We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year. We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.
As much as we'd like to tell you this will be an optional color choice for the production Bonneville, that's not currently the case. If you like it as much as we do, perhaps a phone call to your local Triumph dealer is in order.



[Source: Triumph]

TAG Heuer Presents Limited-Edition Meridiist Automobili Lamborghini

Filed under: Gadgets, Wheels



Vertu has been hard at work cornering the niche automotive-inspired luxury phone market, but they're not going to have it all to themselves. Because TAG Heuer, creators of the Meridiist mobile, have strong ties running deep in the automotive industry that have included collaborations with Mercedes-Benz, Porsche and McLaren to name just a few. And have now teamed up with Lamborghini for an even more exclusive edition of the Meridiist.

The TAG Heuer Meridiist Automobili Lamborghini boasts a chassis made of stainless steel, coated in black titanium carbide and packed with all the bells and whistles you could expect. It'll only be made in a limited edition of 1963 examples, honoring the year which the Italian sportscar-maker started business, available exclusively from Lamborghini and TAG Heuer retailers.

Bamford Adds TAG Heuer Monaco To Bespoke Line Of Timepieces

Filed under: Timepieces



Some companies make things. Others make things better. Take for example the Bamford Watch Department. They don't make their own watches. Probably because they know there are enough companies out there making excellent timepieces. What's lacking, in the eyes of the British purveyor of luxury items, is customization options. So they offer a line of Rolex wristwatches – like their PVD-coated Daytona Cosmograph – with a seemingly endless array of color combinations. The watches can be customized right on their website (not unlike premium automakers' configurators on which we've wasted countless hours), and now Bamford has added another model to their portfolio: the TAG Heuer Monaco.

Now celebrating its fortieth anniversary, the square-cased Monaco is one of the most iconic wristwatches of all time. But while TAG Heuer has released some special anniversary editions in various color combinations, Bamford lets you specify everything, from the dial color and strap stitching to the date window and chronograph indices. The privilege will cost you around £5,000, but there's no cost for toying around with the online customization interface.

Steve McQueen's Vintage Rolex Sells for $234,000

Filed under: Timepieces, Wheels, Auctions, Celebrity Shopping

Steve McQueen's classic 1967 Rolex Submariner (right) sold for $234,000 - 20 times its estimate - at Antiquorum's Important Collectors' Wristwatches auction in New York Friday, setting a new world record for its reference.

In addition, McQueen's 1929 Scott Super Squirrel motorcycle, painted by Von Dutch, fetched an astounding $ 276,000 - double its estimate. And the Heuer Monaco watch that the actor wore in the 1971 racing film Le Mans sold for a world record $87,600.

"Today's auction is clear confirmation that in the current market, collectors are looking for horological rarities with noteworthy provenance, such as Steve McQueen's Rolex and Heuer," notes Evan Zimmermann, President & CEO of Antiquorum.

The Classicist: The Ultimate Steve McQueen Sale

Filed under: Timepieces, Wheels, Auctions, Men's Style, The Classicist


There are only six Steve McQueen lots in Antiquorum's Important Collectors' Wristwatches auction in New York on June 11, but they include the famed King of Cool's two favorite timepieces and as such the sale represents an extremely important occasion for any enthusiast. As we've noted in the past, McQueen's rugged sportiness, authentic masculinity and innate good taste have inspired countless fashion designers, not to mention scores of other actors who followed in his wake. His watches are style icons in and of themselves.

Foremost is his Heuer "Monaco" chronograph, which he wore during the filming of the classic 1971 racing movie Le Mans (above). The Monaco was originally launched by Heuer in 1969 in honor of the Monaco Grand Prix. It's an unusual, square convex, water-resistant, stainless steel self-winding wristwatch with chronograph and date; Tag Heuer recently released a new version in tribute to the great actor. Following the filming of Le Mans, McQueen presented the watch to his financial advisor in appreciation.

Antiquorum has set a ridiculously low estimate of $10,000 - $20,000 on the timepiece, no doubt to encourage more people to bid. As we mentioned just the other day, however, McQueen memorabilia has been fetching high prices at auction. One collector just paid $42,700 - more than four times its estimate - for an International Driver's License issued to the actor in 1964. The watch could easily fetch 10 times its estimate, if not more. Perhaps Brad Pitt, a huge McQueen fan who's said to be playing the actor in an upcoming biopic, will snap it up.





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