hersheys

Win a 16ct Diamond Necklace For Two Weeks

Filed under: Jewelry

Chocolate and diamonds, what better recipe for giddy blissful happiness? Even if it is only for a couple of weeks. Enter Hershey's "Share the Bliss" contest and you could win the chance to strut around town in an absolutely breathtaking 16ct diamond necklace while snacking on Hershey's Bliss chocolates and reading the best selling book The Necklace by Cheryl Jarvis. All you have to do to enter is write a short essay on what bliss means to you and where you would wear the necklace if you won. And feel free to share in our comment section too!

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Tags: bliss, contest, diamond necklace, DiamondNecklace, diamonds, hershey, hersheys, prizes

A New Kind of Kiss - Jewelry from Hershey's

by Annie Scott (RSS feed) —

Filed under: Jewelry

The classic Hershey's Kiss shape is an icon. It brings to mind visions of simpler times -- uncomplicated chocolate being "kissed" onto the confectioner's paper. With the Hershey's Kiss' close association with Valentine's Day and other love-related occasions, it was only a matter of time until they came out with diamonds.

The new collection by World Trade Jewelers, which celebrates the Hershey's Kiss and is the official Hershey's Kiss jewelry line, is showcasing this week in Las Vegas at JCK, and is available in NYC this summer at Peachtree Jewelers, Golden Nugget Jewelers, AOL/Time Warner Center, and The Plaza Hotel -- priced from $499.00 - $7999.00.

The pieces are simple and lovely -- and a beautiful way to give "chocolate" to someone who's watching their weight. The Hershey's Kiss collection, including the Medium Hershey's Kiss Pendant, 1.66ct, $3,995 (above), will be available nationwide in the fall.

More exciting still: The first 20 Luxist readers attending JCK to give the code "Luxist" to booth #7117 will receive a complementary sterling silver kiss necklace! Tell your friends in Vegas!

Tags: chocolate, diamonds, hershey, hersheys, jewelry

Chocolatier Jacques Torres Asks Public To Save His Kiss

by Deidre Woollard (RSS feed) —

Filed under: Dining

Chocolatier Jacques Torres has escalated his battles against Hershey's Kisses. As I wrote last week, Hershey's asked Torres to stop using the word kiss to describe his champagne kisses. Instead of complying, the charismatic chocolate maker has gone one the offensive. Yesterday he doled out free Champagne Kiss chocolates at his three New York stores to raise awareness of the Hershey's campaign and has a petition at his stores that has been signed by many including David Hyde Pierce. He also has an online petition site called SaveJacquesKiss.com where he encourages people to buy a 50-piece box ($55) to support him. The simple cease and desist is turning into quite the marketing campaign for Torres.

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Tags: champagne kisses, ChampagneKisses, chocolate, hersheys, jacques torres, JacquesTorres, kisses

Luxury Chocolatier Threatened By Hershey's Over Kiss Trademark

by Deidre Woollard (RSS feed) —

Filed under: Dining

You wouldn't think that chocolatier Jacques Torres would have to worry about his products catching the eye of Hershey's. But Torres makes a rather delicious confection called the champagne kiss which is chocolate kissed with Taittinger Rose champagne and decorated with a lip print ($57.50 for a box of 50). This caught the attention of the Hershey Company which had their lawyers send Torres a letter claiming that kiss and kisses are Hershey's trademarks and that Torres discontinue the use of the words in connection with his chocolates.

The best part of this story is the reply from Torres's lawyer which NY Magazine's Grub Street has reproduced. It says that Jacques Torres will not discontinue use of the name and that the request is "yet another example of a giant, monolithic corporation attempting to take advantage of 'the little guy,' in this case, a world-renowned artisan from France." The letter goes on to say that the two products could never be confused and that "the analogy might be similar to Chevrolet complaining that Rolls Royce is infringing on the Chevrolet trademark." Certainly it is true that no one is likely to confuse the two products but is a kiss still a kiss? A quick Google search of the phrase "chocolate kisses" pulls up pages of recipes, Hershey products and even a book and a nail polish that use the phrase as titles, but not a sign of Torres's chocolates.

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Tags: chocolate, hershey, hersheys, jacques torres, JacquesTorres, kiss

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