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Win a 16ct Diamond Necklace For Two Weeks

Filed under: Jewelry


Chocolate and diamonds, what better recipe for giddy blissful happiness? Even if it is only for a couple of weeks. Enter Hershey's "Share the Bliss" contest and you could win the chance to strut around town in an absolutely breathtaking 16ct diamond necklace while snacking on Hershey's Bliss chocolates and reading the best selling book The Necklace by Cheryl Jarvis. All you have to do to enter is write a short essay on what bliss means to you and where you would wear the necklace if you won. And feel free to share in our comment section too!

A New Kind of Kiss - Jewelry from Hershey's

Filed under: Jewelry

kiss jewelryThe classic Hershey's Kiss shape is an icon. It brings to mind visions of simpler times -- uncomplicated chocolate being "kissed" onto the confectioner's paper. With the Hershey's Kiss' close association with Valentine's Day and other love-related occasions, it was only a matter of time until they came out with diamonds.

The new collection by World Trade Jewelers, which celebrates the Hershey's Kiss and is the official Hershey's Kiss jewelry line, is showcasing this week in Las Vegas at JCK, and is available in NYC this summer at Peachtree Jewelers, Golden Nugget Jewelers, AOL/Time Warner Center, and The Plaza Hotel -- priced from $499.00 - $7999.00.

The pieces are simple and lovely -- and a beautiful way to give "chocolate" to someone who's watching their weight. The Hershey's Kiss collection, including the Medium Hershey's Kiss Pendant, 1.66ct, $3,995 (above), will be available nationwide in the fall.

More exciting still: The first 20 Luxist readers attending JCK to give the code "Luxist" to booth #7117 will receive a complementary sterling silver kiss necklace! Tell your friends in Vegas!

Luxury Chocolatier Threatened By Hershey's Over Kiss Trademark

Filed under: Dining


You wouldn't think that chocolatier Jacques Torres would have to worry about his products catching the eye of Hershey's. But Torres makes a rather delicious confection called the champagne kiss which is chocolate kissed with Taittinger Rose champagne and decorated with a lip print ($57.50 for a box of 50). This caught the attention of the Hershey Company which had their lawyers send Torres a letter claiming that kiss and kisses are Hershey's trademarks and that Torres discontinue the use of the words in connection with his chocolates.

The best part of this story is the reply from Torres's lawyer which NY Magazine's Grub Street has reproduced. It says that Jacques Torres will not discontinue use of the name and that the request is "yet another example of a giant, monolithic corporation attempting to take advantage of 'the little guy,' in this case, a world-renowned artisan from France." The letter goes on to say that the two products could never be confused and that "the analogy might be similar to Chevrolet complaining that Rolls Royce is infringing on the Chevrolet trademark." Certainly it is true that no one is likely to confuse the two products but is a kiss still a kiss? A quick Google search of the phrase "chocolate kisses" pulls up pages of recipes, Hershey products and even a book and a nail polish that use the phrase as titles, but not a sign of Torres's chocolates.

Vintage Motor Cars of Hershey Auction

Filed under: Wheels


RM Auction returns to Hershey, Pennsylvania this week for the second annual Vintage Motor Cars of Hershey auction. On October 10th at Hershey Lodge, the auction will coincide with the AACA Eastern Division Fall Meet. The star attraction is a 1933 Duesenberg La Grande Phaeton, shown above, which is considered one of the rarest and most desirable of the open bodied Duesenbergs. It is estimated to sell for$1.8 to $2.4 million. Other cars on the block include a 1938 Packard Twelve Series 1608 Collapsible Touring Cabriolet by Brunn and a fully restored 1913 Locomobile Model M-48-3 Four-Passenger Baby Tonneau. The auction event will also present a series of individually customized pedal cars by some of today's leading automotive restorers and designers. The series of miniature classics have been specially handcrafted for the Hershey auction and proceeds from their sale will support the Antique Automobile Club of America.



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