is one of those unique brands that never seems to go out of style and manages to appeal just as much to 3 year olds and 13 year olds as it does to the 30 year old set. One way it stays hip and popular is pairing cute with sophistication, a combination that seems irresistible to fans. To celebrate the brand's 35th birthday this year Sanrio
is putting out something for everyone; the young, the young at heart and those who view Hello Kitty as art.
For those in the teen or tween set there is the sparkly Hello Kitty music player. This electronic gadget is decorated with 300 Swarovski crystal elements and shaped in the traditional Hello Kitty face. A second option is the Limited Edition pendant set. Again this is a collaboration between the D. Swarovski Co
. of Wattens, Austria and features five crystal studded pendants each accented with a different color to match your mood or your outfit. Although at a price of $6,000 for the set I'm not sure that this jewelry collection isn't more appropriate for some of the slightly more mature Hello Kitty fans.
Another collaboration launched to celebrate the 35th Anniversary is a Judith Leiber
bag collection. The line includes a "Retro Kitty" curved oval clutch, the "Pink Tulip" airstream, new "Hobo" style with silver handle shown above which will retail for $3995. These items are definitely a nod to those customers who have been fans of the Hello Kitty brand since its inception 35 years ago.
For those more artistically inclined there is the Three Apples art exhibit in Los Angeles, California curated by Jamie Rivadeneira the owner of Japan L.A
. at the Royal/T
space. The event is free of charge and over 80 artists display their Hello Kitty inspired pieces through November 15, 2009. A portion of the proceeds from the sale of the art will benefit Sanrio's charitable partner LA Works
a non-profit organization that promotes community volunteerism.