hearts on fire

Win A Yankee Stadium Proposal

If you've ever thought you might want to do the stereotypical baseball stadium proposal, here's your chance to do it without having to spring for the rock, provided that you are a Yankees fan. Jewelry retailer Michael C. Fina, Hearts On Fire diamonds and N.Y. Yankees All-Star pitcher Mariano Rivera are offering a contest called The Final Engagement. Fans who write a short essay (250 words or less) describing why they should be chosen will be entered into the contest to win a 1.5-carat Hearts On Fire diamond engagement ring valued up to $40,000, plus four tickets to the Sept. 18 game and to propose live via the Diamond Vision screen. Winners will be chosen based on love of the Yankees as well as a creative and persuasive essay. For each entry, Michael C. Fina and Hearts On Fire will donate $1 to the Mariano Rivera Foundation, a nonprofit that benefits underprivileged children. The contest ends August 31.

[via National Jeweler]

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Tags: baseball, diamonds, engagement, hearts on fire, proposal, yankees

Hearts on Fire Diamonds, Better Quality or Just Better Marketing?

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Fortune Magazine examines the rise of Hearts on Fire as a rapidly rising diamond brand. The brand, which sells their stones for as much as 15% to 20% more than a comparable stone from Tiffany (and Tiffany itself packs quite a premium) has steadily earned a greater and greater reputation with consumers. The stones are "ideal cut" a method designed by Marcel Tolkowsky to deliver the most brilliance and fire. The Hearts on Fire stones have a hearts and arrows patter in the cut. If you look at the stone through the bottom using a jeweler's loupe you see eight hearts. From the top you see eights bursts of fire.

Some diamond dealers says that the Hearts on Fire brand is just another ideal-cut diamond and that the hype is mainly marketing. Marketing that was turned up recently with the new ad campaign that says that a Hearts on Fire stone is "Monogamy to the 100th power." Not as catchy as "a diamond is forever" the phrase used by De Beers which helped enshrine the diamond as the stone that stands for love and commitment. The new slogan also may not be as helpful in showing of Hearts on Fire's growing range of products including right hand rings, bracelets and earrings.

Hearts on Fire is far from being the only branded stone. Kay Jewelers for example, sells the Leo diamond. But devotees of the Hearts of Fire diamond seem most convinced of its superior qualities, in specific its ability to produce brilliant flashes of color. Earlier this year, Diamond Vues was host to a spirited debate on the subject. What seems to be most important to consumers, especially those who are unsure about the diamond world, is the idea of perceived worth Just as TIffany made the robin's egg blue box have immediate value for the consumer, Hearts on Fire has managed to convince buyers that their diamonds are worth more than nameless stones.

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Tags: branded diamonds, diamonds, hearts on fire

Godiva's Million-Dollar Hearts On Fire Diamonds Sweepstakes

by Nicole Weston (RSS feed) —

Filed under: Dining, Jewelry

To celebrate Valentine's Day, Godiva has decided to give away a million ways to say "I love you" - by which we mean that they're giving away a $1,000,000 worth of Hearts On Fire diamond jewelry, as well as a year-long supply of Godiva chocolates. The prize is intended to be the "ultimate extravagance" as far as chocolate and diamonds go, but it will only go to one lucky winner. Two runners up will receive $50,000 worth of diamond jewelry, as well as the year's supply of chocolate. All three winners will be announced on or around Valentine's Day.

The sweepstakes was unveiled by Sienna Miller, who is one of the spokespeople for Hearts On Fire and wore some of their jewelry in addition to her Cartier at the Golden Globes. Participation codes to enter the drawing can be picked up at Godiva Boutiques and authorized Hearts On Fire retailers .

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Tags: chocolate, chocolates, chocolatier, diamond, diamonds, godiva, hearts on fire, prize, sweepstakes