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Matusalem "Gran Reserva" Rum

In our post on the new book Havana Before Castro the other day we reminisced about Cuba before the infamous dictator ruined everyone's fun. Among the many moronic moves Castro made was expelling Matusalem from the island in the '60s, a smooth, rich rum that had been distilled there by a family of Spanish settlers since 1872.

Following the expulsion the company languished for several decades, until it was finally re-established in the Dominican Republic (as were several Cuban cigar brands) using the original secret formula brought from Spain. Today, Matusalem is flourishing once again, with its delectable blend of smooth spirit matured in French oak casks bottled as Matusalem Gran Reserva.

The rum is made using the solera system, which was originally developed to produce Spain's famed wine, sherries, brandies, and cognacs, producing a blend that's somewhere between dark and amber.

When Havana Was the "Paris of the Caribbean"


It's now somewhat synonymous with decay of both a socioeconomic and physical nature, but there was a time before the Socialist revolution when Havana was known as the "Paris of the Caribbean," a place where Americans came to hang out in nightclubs, gamble, smoke cigars, hit on showgirls and drink copious quantities of rum. This prelapsarian paradise is celebrated in Peter Moruzzi's brilliant new book, Havana Before Castro: When Cuba Was a Tropical Playground (Gibbs Smith, $30), filled with hundreds of photos, brochures, postcards, artifacts and other ephemera.

From Hemingway hangout La Floridita, where the daiquiris flowed like water, especially during Prohibition, to the Tropicana and other casinos that were cutting edge in the 1950s thanks to the interest of American mobsters, Moruzzi provides a gorgeous and engaging glimpse of an all but forgotten era. See the gallery for a preview.

[via Men.Style]

Gallery: Havana Before Castro

Sloppy Joe's BarShowgirls at the TropicanaThe Tropicana Casino in 1954Ernest Hemingway celebrates his Nobel Prize in 1954 with a daiquiriLa Florida during Prohibition

The 40th Anniversary Cohiba Announced

The mystery has been revealed! Cigar Aficionado reports on the new Cohiba which was unveiled today in Havana. The new cigar set a record for the price of a young cigar. A limited edition humidor of 40 cigars sells for 15,000 euros.  The cigar, which was produced for the 40th anniversary of the brand, is a Behike and all 4,000 cigars for the project were rolled by one person, Norma Fernandez Sastre. The Behike measures 7 1/2 inches long by 52 ring gauge. The cigar will only be available in the humidors which are made of ebony, bone and skate skin. The cigar will need to be aged but with time it will likely become a legendary smoke. The 100 humidors are numbered and each cigar is also individually numbered on a secondary band.

Joseph Fiennes Attends Cigar Festival To Celebrate New Cigar

We recently mentioned the Fesitval del Habano that is taking place this week. In order to promote the new short Chuchill size from the Romeo y Julieta brand, they brought in Joseph Fiennes, famous for playing the bard in "Shakespeare in Love." It was Fiennes first visit to Cuba and her tossed off a few lines from Romeo and Juliet at the cigar festival. The festival will also bring the announcement of a new mystery cigar to celebrate the 40th birthday of Cohiba.

Cigar Sales Going Strong in Cuba

Cuban cigars are still going strong. The country sold about 160 million cigars last year in a $350 million business exporting cigars to Asia and Europe. The total was in line with recent years’ sales. The world market for premium cigars is about 400 million, half of which are sold in the United States although Cuban cigars can not be legally sold here. I wonder how many counterfeit Cubans were sold in the U.S. last year and what the numbers would be if Cuban cigars could be sold here.

[vintage poster via Havana Mike]

Festival del Habano

Make your way down to Havana on February 27th for the VIII Festival del Habano. The 5 day event offers a variety of activities to celebrate and promote cigars. Visits of tobacco plantations and even a tour of the factory which was once home to Davidoff, Cohiba and Trinidad will take place.  There will also be special cigar and spirit matching sessions.  The whole cigar fest will set you back about 1,260 Cuban Convertible Pesos. Perhaps we should convert to a more useful currency, like US dollars.  So if we multiply by the number of US dollars per convertible peso, that comes out to ... 1,260 US dollars.

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