To shoot the right subject, you'll need the right equipment. And in the case of a Ferrari, this would be it: the Hasselblad H4D Ferrari Limited Edition.
Swedish photography outfitter Hasselblad already makes some of the most coveted cameras on the market. For the Ferrari edition, they went with their "entry-level" model and decked it out in Rosso Fuoco and Ferrari emblems and packed it into a carbon-fiber storage case. Only 499 examples will be offered. Prices are sure to dip well into five figures, but if you're going to be shooting a six-figure supercar, will anything less suffice?