Customers will earn one Reward Credit for every dollar they spend and one Tier Credit for every $5 spent. Thus, every $5 purchase equals four Rewards Credits and one Tier Credit, for a total of five Total Rewards Credits.
Membership in the Total Rewards program, like many loyalty benefit groups, is simple - just sign up at a participating casino location. When you've registered, you'll receive a card that can be activated with every purchase made at a property or participating partner business. Like an electronic fingerprint, the casinos use these cards to track purchases made, monies gambled and time spent doing different types of activities to determine both your level of play and your personal preferences. At higher levels, these preferences can mean exceptionally personalized service, right down to the type of room you prefer and the kind of soda you'd like in your room upon arrival.
All members are automatically given access to the Gold Tier of benefits. To earn Platinum status, members must earn a total of 4,000 tier credits in a calendar year. To earn Diamond status, members must earn 11,000 tier credits in a year. Seven Star status, the chain's most elite level, must earn 100,000 credits. Approximately 400,000, less than 10 percent of all Total Rewards members, achieve this status. One Tier Credit equals $5 in reel slot machines, and $10 in video slot play; table game credits vary based on type of game and average amount of play. A single Tier Credit has a cash value of $.01.
These members enjoy perks like dedicated lines at all restaurants and outlets, special lounge access for complimentary food and beverage, a special check-in, limousine transfers to and from the airport, and perks like VIP access to movie screenings and private events. A listing of all perks available is outlined in this chart.
Total rewards partners include Starwood Hotels, Norwegian Cruise Line, HawaiianMiles and a special Total Rewards Visa card.
This writer's visit to Planet Hollywood Resort & Casino was sponsored by Harrah's, but all opinions expressed in the article are her own.