Filed under: Celebrity Design
Madonna's plans for her line of gyms crystallized after discussions with Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia.
"Our goal is to create an environment inspired by Madonna's vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna's touch will be everywhere," stated NEV Chairman Mark Mastrov.
Hard Candy fitness will have cardiovascular machines, strength equipment and free weights. The gyms will offer private training as well as classes in Zumba and cardio kickboxing and new classes created just for Hard Candy Fitness. The fitness center will also include a bike studio, and a "mind body studio" featuring the Great Wall where members can practice bar works, capoeira or yoga. Gyms will also have a juice bar/cafe and locker rooms with sauna and steam rooms.