Sarah Jessica Parker is reaching for Halston, but we're not talking the white dress from the spring 2010 collection she wore in the trailer for Sex and the City 2
The Internet was buzzing yesterday that the actress is following in Lindsay Lohan's Ungaro footsteps and becoming creative director or design director -- or at least a design consultant -- for the storied New York label. Apparently, SJP is no longer just the face of Halston -- she became the face back in September -- but will be taking a more active design role in Halston Heritage, a recently launched secondary collection whose look harks back to the house's glory days of the '70s. There is word she'll take an equity stake, too.
None of this could be confirmed late last night, but no matter. People are excited.
"Considering SJP's impeccable taste, this is sure to be a successful collaboration," gushed one blog.
It's true that Parker has designed before. She created the line Bitten for Steve & Barry, the now shuttered cheap and chic retail chain. But as much as I love SJP (she's one of the nicest people I've ever met in my 15 years in Hollywood), let's not forget that when we refer to Sarah Jessica's impeccable taste, we are mostly referring to the way she looks in the Sex and the City
franchise. And those looks are courtesy of costume designer Patricia Field.
Still, SJP wears anything well and it's a smart move for Halston. Having the actress, who's become synonymous with New York fashion, on board will give the beleaguered brand some badly needed press. But where she will ultimately take the line is anybody's guess.
Halston hasn't had it easy lately. In fact, it's been called the "Halston curse."
Since the designer Roy Halston Frowick's death of AIDS-related causes in 1990, Halston has had at least eight owners and six designers, including Randolph Duke, Kevan Hall and Bradley Bayou. Then, in the fall of 2008, an unlikely team had a go: movie mogul Harvey Weinstein, Jimmy Choo's Tamara Mellon and Hollywood stylist Rachel Zoe. The team picked Marco Zanini as creative chief. I remember seeing Zanini's first season in the Halston showroom in New York in February of 2008 and I thought it was disappointing. Sure enough, Zanini was gone a few months later. Subsequent collections have been designed by a team.
When you look back at old pictures of Jackie Kennedy's pillbox hat, Bianca Jagger dripping in gold lame or Lauren Bacall in a long cashmere dress, you can't help but think Halston's sitting on a goldmine!
Can SJP break the Halston curse?