Vidal Sassoon's Son Launches Hair Care Line
Filed under: Cosmetics and Fragrance
The son of hair legend Vidal Sassoon now has his own line of salon products. Elan Sassoon is the son of Vidal Sassoon and the owner of Mizu salons in New York and Boston. His new hair care line Sojourn offers a variety of products including shampoo, conditioner, detangler, volume gel, sculpting taffy, molding paste and a monoi oil hair treatment.
The salon-only product line launched in February of this year and products contain pH compatible, Keratin Cashmere Protein, 100% biodegradable, sulfate-, formaldehyde- and paraben-free ingredients. "My goal in creating Sojourn was to focus on the natural pH of hair, which is 4.5-5.5," stated Elan Sassoon. "This is the range that hair structure is at its strongest. When we raise the pH of hair, the cuticle will open, leaving it susceptible to color loss and damage. By formulating Sojourn products in the pH range of 4.5-5.5, people will be putting back the moisture in their hair, allowing it to be healthy and enjoy lasting color."
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