Filed under: Wealth
Being frugal is a virtue to some. Perhaps that's why over half of the 72 percent of Britons (66 percent of women!) who say they treat themselves to luxury report feeling bad about it. "It's a classic case of British guilt. It's seen as much more acceptable to buy something 'needed' for the home than it is to indulge yourself in any way," says Jill Telford, Synovate's CEO for the UK. The survey showed a similar majority in the US.
If you don't feel guilty about luxury purchases, you're thinking more along the lines of the Indians, Dutch and Brazilians, of whom the majority feel just fine with spoiling themselves a bit, thank you very much (or perhaps you're a man; men showed far less guilt than women worldwide).
Check out more of Synovate's luxury research here.