Filed under: Luxury Shopping
Gucci has been making a big online push lately. They are launching a new "digital flagship" store on Gucci.com on September 22 the same date of the Women's Spring Summer 2011 fashion show in Milan, Italy. As part of the launch, Gucci is holding a fashion "e-vent" that lets online watchers of the show participate in the show itself. Not only are they livestreaming the runway show but select Gucci watchers who are filming themselves on webcam will be broadcast at the show.
To get you chance RSVP to the catwalk invite on GucciConnect.com. In order to get your face in the show you have to download the Gucci Connect E-vent Facebook App which has virtual guests creating groups and competing for VIP seating at the e-vent on gucciconnect.com. The winning VIP group will be announced on September 20th and will have their webcams projected at the show. Gucci e-ticket holders can sign into gucciconnect.com on September 22nd for the E-vent and share their webcam or photo with other virtual guests. Live streaming coverage will offer four different camera angles and the virtual guests can connect through a live guest list, live chat, Facebook Connect and Twitter. It's the next best thing to being there and with no waiting in line.
[via Grazia Daily]