green initiative

Russell Simmons Sells Green Jewelry

Filed under: Jewelry, Celebrity Shopping

Simmons Jewelry Company, the company owned by Russell Simmons and Kimora Lee Simmons, is going green. They are launching the Green Initiative, a line of jewelry that raises money for the Diamond Empowerment Fund, whose mission is to raise money for African communities. The designs feature steel, rubber, diamonds. At the Academy Awards, Forest Whitaker wore the Los Angeles stainless steel and green rubber cross bracelet with laser engraved logo and diamonds. 25% of the proceeds from this piece and most of the others in the collection go to the Diamond Empowerment Fund.

The Green Bracelet shown here features malachite beads and a rough diamond, catching on to the current trend for rough diamonds in jewelry designs. 50% of the proceeds of the piece go to the Diamond Empowerment Fund. Each bracelet comes with a Kimberley Process certificate, a Gem Certification Assurance Lab certificate, and a DVD message from Russell Simmons with footage from his trip to Botswana and South Africa last year. Prices for the collection range from $200-$35,000.

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Tags: diamonds, do no evil, green initiative, russell simmons, RussellSimmons, simmons jewelry company