grafic

Doxa Grafic Open Heart Watch

For me, Doxa will probably always be "that watch company that makes that one retro dive timepiece with the orange face." They market the hell out of that watch, and even with each "new" model it looks almost exactly the same. Though the brand does make some other watches, and they have a history of some cool stuff. So here is a non orange dive watch from Doxa. New for 2010, this simple watch is known as the Doxa Grafic Open Heart. The details are really simple, but you have to admit it does have an eye catching design.

The watch was apparently inspired by a late 1950s design that they had in their company archives. Think about it, the brand designers must have been so helplessly devoid of new ideas, that they actually had to go back 50 years to see what 'little gems' might have been lost that they can release today. That would be really funny if it were actually the case, and I have a feeling that it is.

In steel, the watch case is 40mm wide by 43mm tall, but the dial is a square. The black face as large asymmetric baton hour markers and an off-centered inner dial ring to give the watch a skewed look - even though the hands are perfectly centered. The retro-mod feel is quite Movado Museum Face watch in flavor. There is that little red accent you basically can always place in a watch to make it look nicer (as the seconds hand). The dial has an open window to the balance wheel of the Swiss ETA 2824-2 automatic movement. I have a feeling that last part was the "contribution" of Doxa's current designers in making this a modern watch - and the window does fit the look well. Aside from black, you can get a brown or silver dial as well (but black is gonna look the best I feel). Watch crystal is sapphire and the case is water resistant to 30 meters. You can't deny that the watch has an appealing face and is not too hard to read - but is it enough to have you shell out the few thousand this watch will likely cost?

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: 2010, doxa, grafic, open heart, OpenHeart, watch

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