More Graduates Getting Cash This Year
This year more than ever, graduates want cold hard cash. A report from the National Retail Foundation found that people giving gifts to those graduating this spring will be reaching for their wallets instead of heading to the stores. The 2009 Graduation Consumer Intentions and Actions survey shows that 58.9 percent of giftgivers will give cash, up from 56.8 percent last year. The gift card frenzy seems to be abating a bit too, down to 29 percent from 32.2 percent last year. Grads are getting less too. The survey shows that Americans will spend a total of $88.01 on graduation gifts this year compared to last year's number of close to $100. The reason is pretty obvious, the economy. Many students will pool gifts for larger purchases or savings to bulwark them against a rough job market. The traditional watch or briefcase is losing out to practicality and a gift that while appreciated, might be more easily forgotten.
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