You are probably familiar with (RED) the charity which has raised millions of dollars for HIV/AIDs treatment through a variety of commerce-related tie-ins such as sneakers, watches, clothing and gadgets from retailers that include Armani, the Gap and Motorola. Much of the money from Project (RED) has been given to The Global Fund which saves lives by providing resources for countries struggling against the spread of disease.

The latest (RED) project is designed to tempt well-heeled art collectors. Artist Damien Hirst has put his considerable skills of promotion to good use by inviting more than 100 artists to contribute to an auction to benefit (RED), The auction will be held on Valentine's Day next year in New York. The pieces are inspired by the color red and dedicated to raising awareness of HIV/AIDS. Contributing artists include Jeff Koons, Jasper Johns, Matthew Barney, Georg Baselitz, Cecily Brown, Douglas Gordon and of course Hirst himself who has contributed seven works including a red heart-shaped butterfly painting entitled All You Need is Love.

Money raised by the auction will go directly to The Global Fund. You may not be able to buy a Hirst original but any donation to The Global Fund is worthwhile. The Global Fund has might great strides in the fight against AIDS, tuberculosis and malaria. All of your donation will go to the Global Fund and its programs with no portion being diverted for administrative costs by the United Nations Foundation.

[via AP]

A preview of some of the works was held on December 5. Pictures are below in the gallery.

The Associated Press reports that Bono announced a new program to fight HIV and AIDS in Africa. Products under the Red brand will divert some revenue to the Global Fund to Fight AIDS, Tuberculosis and Malaria. So far American Express, Converse, Gap and Giorgio Armani have jumped on the Red bandwagon. The red American Express card will launch in Britain next month. Some of the products will be produced in Africa with African materials. It is hoped that the new initiative will raise millions of dollars for the Global Fund.