giulietta

2010 Geneva Motor Show: Italy's Finest celebrate 100 Years of Alfa Romeo

Everyone likes a good party. Especially when there's something to celebrate. Like a big anniversary, for example. And this year's Geneva Motor Show had plenty.

Not only is the salon itself marking its 80th anniversary, but along with it Alfa Romeo is celebrating its landmark centenary. The storied Milanese auto marque founded way back in (you guessed it) 1910 came to Geneva to unveil the all-new Giulietta, a vital new product for the company. But that's not the end of it.

To help them celebrate, Alfa Romeo commissioned two of Italy's leading design houses to come up with their own vision for the form which the Alfa of the future should take. Follow the jump to read about the Alfa-fest in Geneva and view our photographs from the show floor.

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Presenting the All-New Alfa Romeo Giulietta

by Noah Joseph (RSS feed) —

Filed under: Luxury Cars & Autos

Take a good look at the car above, because Alfa Romeo wants you to get used to seeing it. If the Italian automaker has its way, this will be the most popular product in the company's 100-year history. It's the new Alfa Romeo Giulietta, and it's here to stay.

Replacing the old 147, the new Giulietta is positioned just above the MiTo, and while pricing hasn't been announced, Alfa promises its positioned will be attractive enough to lure potential buyers away from the Volkswagen Golf. The vehicle was initially expected to carry the 149 nameplate before Alfa changed tracks to Milano. Workers displaced by Alfa's move to Turin, however, prompted the company to revive the age-old Giulietta badge.

With styling cues borrowed from the 8C Competizione supercar in a more aggressive format, the Giulietta will offer a range of four-cylinder turbocharged gasoline and diesel engines ranging from 120 horsepower to an eventual 230. Each model gets start-stop technology for improved fuel economy and will soon get the advanced MultiAir valve management system as well as a dual-clutch transmission. The new Giulietta is scheduled to make its public debut at the Geneva Auto Show in March, so stay tuned.

Gallery: Alfa Romeo Giulietta