generations

$6,000 Sample of World's Oldest Whisky Goes Missing

Filed under: Spirits, Crimes and Misdemeanors

Ordinarily, the idea of a 200 ml sample bottle of scotch disappearing would hardly be news-worthy. But this, as you might have surmised, is no ordinary scotch. What we're dealing with here is a 70-year old malt from the obscure Mortlach distillery in Dufftown, Scotland, presented by the independent bottlers at Gordon & MacPhail.

Naturally at that age – reportedly the oldest ever bottled – the rare single malt wasn't bottled in great quantities, and sold at a justifiably elevated price. The few 700 ml decanters offered sold at £10,000 apiece – on par with The Dalmore Sirius 58yo and the Highland Park 50yo – and a limited quantity of 200 ml bottles were sold at £2,500, promptly skyrocketing in value on the open market to around $6,000.

The Swedish importer Symposion International was allocated two of the former and three of the later. They were displayed at the recent Stockholm Beer & Whisky festival, where one of the smaller bottles went missing. The distributor has appealed to the press (that's us!) to help track down the rare bottle by publicizing the details of its disappearance: it went missing after the conclusion of the show, leading Symposion to surmise that whoever took it knew what s/he was looking for and had good knowledge of the exposition center where it was held. Although the presentation box was taken with the sample, the back of the case was left behind along with the packaging that went around it. Have any tips as to its whereabouts? Contact Symposion International.

Tags: generations, gordon and macphail, gordon macphail, mortlach, stockholm beer and whisky festival, symposion, symposion international

"Young Affluents" Are The Future Of The Luxury Market

by Rigel Celeste (RSS feed) —

All industries must grow and evolve with the times, and the luxury market is no different. Used to catering to the "Baby Boomers," the luxury market is slowly (but surely) feeling a shift towards the younger generations, or the "Young Affluents." Referring to those age 40 years old and younger, the "Young Affluents" group includes Generation X and the Millennial generation, and they both have much different spending habits than their parents and grandparents.

Even though some adjustments will need to be made regarding different tastes and attitudes, the industry is hardly upset by this developing trend. With a "want-it-all" attitude the Young Affluents spent an average of 32% more than the Baby Boomers last year, and there is no sign they plan on slowing down.

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Tags: baby boomer, baby boomers, BabyBoomer, BabyBoomers, generation, generation x, generations, GenerationX, luxury, luxury market, LuxuryMarket, millennial, young affluents, YoungAffluents