Gucci has finally realized what we've all known for a long time: nerds have all the cash and it's time to start catering to them. Coming this December, Gucci will be releasing the above, totally fantastic, unisex Gucci 3-D glasses. And the geek shall inherit the Earth.
Joking aside, someone at Gucci clearly has their finger on the pulse. With the rising popularity of 3-D in film, and for a house whose reputation in eyewear is already legendary, this is an ingenious move.
These obvious 2011 must-haves exhibit the same retro-80s flair that creative director Frida Giannini brought to her Gucci Eyeweb collection this past summer. The shiny plastic aviators are both stylish and sentimental -- and best of all, owners will no longer have to share the same classless glasses as common moviegoers at the local cinema.
The Gucci 3-D glasses feature "optically correct 6-base curved lenses with circular polarized technology," optimal for Real D, the system in use by over half the movie theaters in the country. The Gucci 3-D glasses also "contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in a mirror without distortion. The mirrored coating not only provides a premium look as well as offers superior viewing and contrast enhancement, but also allows over 98 percent of visible light through, therefore not affecting viewing in a cinema environment. An anti-reflective coating has been applied to the back of the lens for additional overall image quality by reducing scattered light, glare and blue light." So, they don't just look better than the throwaways that come in a plastic bag; they can also enhance your 3-D viewing experience.
Other companies are sure to follow suit with stylish personal 3-D eyewear -- but for now, the market is cornered. Well played, Gucci. Well played indeed. The Gucci 3-D glasses will be available exclusively at US Gucci boutiques for $225 this holiday season.