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The Gap Electra Bike


Last year, the Gap offered a brightly striped holiday Vespa. This year they are going even greener, selling blue argyle-printed Electra bicycle. The bike comes two sizes, the adult version for $499 and a kid's version for $299.

The bike is part of Gap's holiday campaign that includes the usual crop of celebrities looking adorable in sweaters and scarves (this year's cast includes Jon Hamm, Jason Bateman, Jennifer Hudson, Rainn Wilson and Mary-Louise Parker). The ads feature ttaglines centered on the theme of "your own." Each individual in the campaign provided a handwritten response to various fill-in-the-blank taglines about the holiday season. Twilight's Cam Gigandet's tag-line reads "Fulfill Your Own New Years Resolutions," Actor Rainn Wilson wrote, "Merry Your Own Naughty Elf," and Actress Milla Jovovich's simply says, "Celebrate Your Own Gift."

The Gap has also created a series of videos with actors, musicians and comedians in holiday attire performing remixed versions of traditional holiday carols. The videos include Selma Blair and Rainn Wilson singing "Baby It's Cold Outside," Jon Heder and Janelle Monáe performing a unique version of "Winter Wonderland," "Jason Biggs, Romany Malco and Freddy Rodriguez sounding bells to "We 3 Kingz," The Dixie Chicks and Sandra Bernhard belting out "Deck the Halls," Flo Rida and Trey Songz remixing "Jingle Bells" and a performance of the entire holiday cast performing a never-before seen remix of "Jingle Bells" led by Flo Rida and Trey Songz which is embedded after the jump.

Continue reading The Gap Electra Bike

If You Use Donald Fisher's Jet You Better Pay Up

Gap co-founder and art philanthropist Donald Fisher would like his money now please. He has sued a private jet charter company, JetDirect Aviation, Inc. for $376,770 he says the company owes him in jet rental fees. Fisher rents out his Bombardier BD-700-1A10 Global Express jet for $8,000 an hour when he isn't using it. The lawsuit contends that the company hasn't been paying the rent after the deal was signed a year ago.

Gap Whitney Biennial T-Shirts


The Gap is always a great place to find comfortable and breezy summer clothes, and this year is not only no different but it might actually be better. Gap has collaborated with a series of artists to come up with a line of limited edition t-shirts in celebration of the New York Whitney Museum of American Art's Biennial. The list of participating artists includes names like Glen Ligon, Barbara Kruger, Marilyn Minter, Kenny Scharff, and Kerry Marshall. You can buy them online or in a Gap store near you, $28.

Via Acquire

Gallery: Gap Whitney Biennial T-Shirts

Women's Marilyn Minter Whitney Biennial TMen's Glenn Ligon Whitney Biennial TMen's Barbara Kruger Whitney Biennial TWomen's Kerry Marshall Whitney Biennial TWomen's Kenny Scharff Whitney Biennial T

Just in Time for Valentines: The Mulberry Roxanne Bag from Gap


Previously released this past December in the UK and Paris, a newly redesigned version of Mulberry's Roxanne bag is now being launched here in the U.S., just in time for Valentine's Day. The result of a collaboration between the Mulberry brand and fashion stylist Katie Grand, the Mulberry Roxanne bag is part of Gap's (PRODUCT) RED (TM) line and is made of sweatshirt jersey in either red or gray. What better gift this season of love than a beautiful red bag that sends 50% of its profits towards to the Global Fund to help eliminate AIDS in Africa?

Want one this Valentine's Day? Well you'll need to head to New York, as the bag is available now but is being sold exclusively at the NYC Gap store located at 680 5th Ave at 54th St.

Gap Founder Plans San Francisco Museum


If you've created one of the most successful clothing companies in the world what do you do for a follow-up project? How about giving your hometown a huge art museum. Donald Fisher, the founder of the Gap has revealed the plans for the contemporary art museum he wants to build in San Francisco's Presidio. Fisher's ambitious plan calls for a two-story, 100,000-square-foot modern structure on the crest of the Parade Ground of the former military base that in 1994 became a national park. The design is composed of white masonry interspersed with glass that will allow people outside to view some of the art within. Fisher is one of the top collectors of contemporary art and the museum would house his collection.

As the San Francisco Chronicle reports, this is not the only proposal for the Presidio. A rival museum plans comes from the Presidio Historical Association which has proposed a 48,000-square-foot "History Center of the Golden Gate." Their building idea is quite different, a more traditional structure that will explore the culture of the American West. The Presidio Historical Association asserts that their structure fits the surroundings and is the proper choice for the already historic Presidio whereas a contemporary art museum could go anywhere.

Fisher's proposal also would add exhibit space on the Parade Ground, and restore one of the neighboring structures to offer educational space, a bookstore, art studios and office space for the main museum. Fisher really wants this spot, he has also offered to give an additional $10 million toward helping to landscape the area. The Presidio Trust directors are expected to choose one of the proposal at the start of next year.

Gap Gets Inspi(Red)

We've mentioned (Red), a charitable effort designed to raise money for the Global Fund to support HIV/AIDS treatment and prevention in Africa, before when we took a look at an Armani watch that supported the cause. But there are a number of other companies and organizations involved and I popped into the Gap this week to take a look at what their (Red) collection. Everything actually looked very nice and it's hard to argue when 50% of the profits are going to such a worthwhile cause. My favorite item was the (PRODUCT)RED cashmere hoodie. Made of 100% cashmere, the slightly oversized hoodie was very plush and had a flattering cut, with contrasting topstiching and exposed seams. It comes in three colors, gray (pictured), cinnabar red (my favorite) and white. Price: $245.

Piperlime

Piperlime is a new online shoe store from Gap, Inc., the same company that owns the Gap, Old Navy and Banana Republic. Based on their current portfolio, you might expect the shoe store to be a bit down market, but actually they offer brands that cover a wide range of designers - including Bettye Muller, Hollywould and Betsey Johnson, among others - in many hot styles, not just safe or middle-of-the-road designs.

They also have celebrity stylist Rachael Zoe as their guest editor, dispensing fashion advice and picking trends at the moment, so even though the new site seems to be experiencing a couple technical blips, it looks like it's going to turn out to be a great source for shoes.

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