We let you know back in June that eco-friendly designer Stella McCartney was creating a line for GAP Kids. The runway designer has been an early adopter of fashion for the people, creating an H&M line back in 2005, and an ongoing athletic collection at Adidas boutiques nationwide. And now she's paving the way for top designers to enter into the kids market.
If you'd fancy dressing up your toddler in tuxedo jackets or tulle skirts, then this is the collection for you. And while the collection is full of statement pieces, there are also lots of practicals like jeans, tunics, and caps. McCartney created the line with her own children in mind. "I believe that kids clothing should be more accessibly priced," she said in a release, "which is particularly important at the moment given the current climate." Prices start at $14 for colored knit tights and on the higher end, a baby cashmere blanket sells for $98. The collection is sure to sell out quickly, and give some much needed holiday sales to the GAP and further make McCartney's luxury brand a household name.
Gallery: Stella McCartney for GAP Kids
It's a huge get for the museum, the collection is a 1,100-piece assortment of works by 185 contemporary artists with many fine pieces from Alexander Calder, Roy Lichtenstein, Chuck Close and Andy Warhol and could be worth nearly $1 billion. Donald Fisher released a written statement that said in part: "San Francisco is where we raised our family and opened our first Gap store, and we want to give back to the city we love by sharing the art that means so much to us."
The museum is already in the planning phase for a major expansion and the Fisher Collection will be on display in a new wing. Works from the collection will be shown with the museum's existing holdings in modern and contemporary art. The works will go into an art trust and the pieces will be on loan to the museum for 25 years. The first peek at the art will come next summer when some of the works are shown as part of the museum's 75th anniversary celebration.
This move is just part of Gap's plans to revitalize the company which has been suffering lately. Today the company, which also operates the Banana Republic and Old Navy stores announced plans to remodel about 50 Old Navy stores in 2009 and open about 40 new franchise stores internationally. The company also plans to expand offerings for the online shoe and handbag shop, Piperlime adding 50 new contemporary apparel labels later this summer.
Filed under: Luxury Cars & Autos
Last year, the Gap offered a brightly striped holiday Vespa. This year they are going even greener, selling blue argyle-printed Electra bicycle. The bike comes two sizes, the adult version for $499 and a kid's version for $299.
The bike is part of Gap's holiday campaign that includes the usual crop of celebrities looking adorable in sweaters and scarves (this year's cast includes Jon Hamm, Jason Bateman, Jennifer Hudson, Rainn Wilson and Mary-Louise Parker). The ads feature ttaglines centered on the theme of "your own." Each individual in the campaign provided a handwritten response to various fill-in-the-blank taglines about the holiday season. Twilight's Cam Gigandet's tag-line reads "Fulfill Your Own New Years Resolutions," Actor Rainn Wilson wrote, "Merry Your Own Naughty Elf," and Actress Milla Jovovich's simply says, "Celebrate Your Own Gift."
The Gap has also created a series of videos with actors, musicians and comedians in holiday attire performing remixed versions of traditional holiday carols. The videos include Selma Blair and Rainn Wilson singing "Baby It's Cold Outside," Jon Heder and Janelle Monáe performing a unique version of "Winter Wonderland," "Jason Biggs, Romany Malco and Freddy Rodriguez sounding bells to "We 3 Kingz," The Dixie Chicks and Sandra Bernhard belting out "Deck the Halls," Flo Rida and Trey Songz remixing "Jingle Bells" and a performance of the entire holiday cast performing a never-before seen remix of "Jingle Bells" led by Flo Rida and Trey Songz which is embedded after the jump.
Filed under: Wealth
Filed under: Apparel
The Gap is always a great place to find comfortable and breezy summer clothes, and this year is not only no different but it might actually be better. Gap has collaborated with a series of artists to come up with a line of limited edition t-shirts in celebration of the New York Whitney Museum of American Art's Biennial. The list of participating artists includes names like Glen Ligon, Barbara Kruger, Marilyn Minter, Kenny Scharff, and Kerry Marshall. You can buy them online or in a Gap store near you, $28.
Gallery: Gap Whitney Biennial T-Shirts
Previously released this past December in the UK and Paris, a newly redesigned version of Mulberry's Roxanne bag is now being launched here in the U.S., just in time for Valentine's Day. The result of a collaboration between the Mulberry brand and fashion stylist Katie Grand, the Mulberry Roxanne bag is part of Gap's (PRODUCT) RED (TM) line and is made of sweatshirt jersey in either red or gray. What better gift this season of love than a beautiful red bag that sends 50% of its profits towards to the Global Fund to help eliminate AIDS in Africa?
Want one this Valentine's Day? Well you'll need to head to New York, as the bag is available now but is being sold exclusively at the NYC Gap store located at 680 5th Ave at 54th St.
If you've created one of the most successful clothing companies in the world what do you do for a follow-up project? How about giving your hometown a huge art museum. Donald Fisher, the founder of the Gap has revealed the plans for the contemporary art museum he wants to build in San Francisco's Presidio. Fisher's ambitious plan calls for a two-story, 100,000-square-foot modern structure on the crest of the Parade Ground of the former military base that in 1994 became a national park. The design is composed of white masonry interspersed with glass that will allow people outside to view some of the art within. Fisher is one of the top collectors of contemporary art and the museum would house his collection.
As the San Francisco Chronicle reports, this is not the only proposal for the Presidio. A rival museum plans comes from the Presidio Historical Association which has proposed a 48,000-square-foot "History Center of the Golden Gate." Their building idea is quite different, a more traditional structure that will explore the culture of the American West. The Presidio Historical Association asserts that their structure fits the surroundings and is the proper choice for the already historic Presidio whereas a contemporary art museum could go anywhere.
Fisher's proposal also would add exhibit space on the Parade Ground, and restore one of the neighboring structures to offer educational space, a bookstore, art studios and office space for the main museum. Fisher really wants this spot, he has also offered to give an additional $10 million toward helping to landscape the area. The Presidio Trust directors are expected to choose one of the proposal at the start of next year.
Filed under: Shoes
Piperlime is a new online shoe store from Gap, Inc., the same company that owns the Gap, Old Navy and Banana Republic. Based on their current portfolio, you might expect the shoe store to be a bit down market, but actually they offer brands that cover a wide range of designers - including Bettye Muller, Hollywould and Betsey Johnson, among others - in many hot styles, not just safe or middle-of-the-road designs.
They also have celebrity stylist Rachael Zoe as their guest editor, dispensing fashion advice and picking trends at the moment, so even though the new site seems to be experiencing a couple technical blips, it looks like it's going to turn out to be a great source for shoes.