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New Amsterdam Straight Gin

Filed under: Spirits

The general trend in gin these days is to infuse it with ever more exotic botanicals and other unusual ingredients to make as distinctive a spirit as possible. However, New Amsterdam, a new gin from the E.&J. Gallo Winery in California (their first non-grape product), is more about subtlety.

The quintessential gin component juniper is suppressed in this "straight" concoction, which with its citrusy notes produces a lighter, cleaner, less "ginny" gin than you're no doubt used to. The name refers to the 17th-century Dutch settlement that became New York City and the modernistic bottle features a slice of the Manhattan skyline.

See the gallery for some neat New Amsterdam cocktail recipes formulated to highlight this fresh, summery spirit.

Gallo Takes a Spin at Gin

Filed under: Spirits

Gallo is a name that typically resonates with the wine industry but they are branching out to embrace a new alcoholic beverage -- gin. Their new venture, New Amsterdam Straight Gin, is said to be smooth enough to sip on its own but certainly perfect for a martini or G&T. Its manufacturing facility is in Modesto where the rest of E. & J. Gallo's complex is located. Aiming for the 25-49 year old market with a premium brand that will cost between $13-$14 per bottle, Gallo's gin isn't the first time a wine company has tackled the liquor market. All gins are flavored with juniper berries but I think the twist of citrus flavor added to New Amsterdam Straight Gin sounds delicious!

Martha Stewart Enters the Wine Business

Filed under: Wine, Celebrity Shopping

Honestly I'm surprised it took her this long but Martha Stewart is finally getting into the wine business. Martha Stewart Living Omnimedia Inc. has announced a partnership with E.&J. Gallo Winery to create wines known as the "Martha Stewart Vintage." The first launch of 15,000 cases includes three wines: a 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvingon and 2006 Sonoma County Merlot. The wines will be available in Atlanta, Boston, Charlotte, Denver, Phoenix and Portland starting in January and will sell for around $15.


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