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Basso & Brooke Peps Up Turning Leaf Wine

Filed under: Wine

basso & brooke
Gallo's Turning Leaf isn't the most exciting wine brand out there and certainly doesn't have the most exciting label design but that is about to change with a little makeover from British fashion designers Basso & Brooke. The pair are famous for their use of bright colors like the ones in the designs above and they will serve as "designers in residence" for Turning Leaf.

The Financial Times reports that the pair will create a wrapping for 2,000 bottles, a blog, limited-edition umbrellas and a retail installation for a London department store. Chris Brooke recently toured Gallo vineyards in Healdsburg, Cali­fornia where he showed off the bottle in its colorful sleeve and went through a tasting of the six Turning Leaf blends. The exuberantly colored sleeve which looks much like the dress above is a bit at odds with the Turning Leaf label which remains the same but at least the flashy new outfit might catch a few eyes on the wine shelf.

New Amsterdam Straight Gin

Filed under: Spirits

The general trend in gin these days is to infuse it with ever more exotic botanicals and other unusual ingredients to make as distinctive a spirit as possible. However, New Amsterdam, a new gin from the E.&J. Gallo Winery in California (their first non-grape product), is more about subtlety.

The quintessential gin component juniper is suppressed in this "straight" concoction, which with its citrusy notes produces a lighter, cleaner, less "ginny" gin than you're no doubt used to. The name refers to the 17th-century Dutch settlement that became New York City and the modernistic bottle features a slice of the Manhattan skyline.

See the gallery for some neat New Amsterdam cocktail recipes formulated to highlight this fresh, summery spirit.

Gallo Takes a Spin at Gin

Filed under: Spirits

Gallo is a name that typically resonates with the wine industry but they are branching out to embrace a new alcoholic beverage -- gin. Their new venture, New Amsterdam Straight Gin, is said to be smooth enough to sip on its own but certainly perfect for a martini or G&T. Its manufacturing facility is in Modesto where the rest of E. & J. Gallo's complex is located. Aiming for the 25-49 year old market with a premium brand that will cost between $13-$14 per bottle, Gallo's gin isn't the first time a wine company has tackled the liquor market. All gins are flavored with juniper berries but I think the twist of citrus flavor added to New Amsterdam Straight Gin sounds delicious!

Martha Stewart Enters the Wine Business

Filed under: Wine, Celebrity Shopping

Honestly I'm surprised it took her this long but Martha Stewart is finally getting into the wine business. Martha Stewart Living Omnimedia Inc. has announced a partnership with E.&J. Gallo Winery to create wines known as the "Martha Stewart Vintage." The first launch of 15,000 cases includes three wines: a 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvingon and 2006 Sonoma County Merlot. The wines will be available in Atlanta, Boston, Charlotte, Denver, Phoenix and Portland starting in January and will sell for around $15.

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