ft. worth

Luxist Takes a Tour of the Nike Golf Oven

Filed under: Sports

Nike advertising has a way - one of the biggest, best ways, actually - of seizing your attention. That is only in small part due to the ubiquity of the company's ads. It is more substantially due to: Nike ads don't sell products; Nike ads sell you on the idea of being everything you can be, perhaps better than you ever thought you could be. Take the World Cup: Nike didn't sponsor the tournament; Adidas did. But which company do you remember? Can you even remember an Adidas commercial? Or does your bell toll for "Write Your Future"?

The company was founded on a single idea, and it has continued to let its ideas grab the attention, with the products playing... accessory, as it were, to the achievement of those ideas. When Luxist was invited to the Nike Golf Oven in Ft. Worth, Texas, we met the men behind Nike's idea of golf, and to see how those ideas were made material. You wouldn't guess this would be the place for a Skunkworks devoted to fairways and greens, but then again, there are a lot of things we'd have never guessed about Nike. This is just another one.

Gallery: The Nike Golf Oven