In what might just be a genius line of new affordable women's watches, Philip Stein offers up a 'healthy tasty treat' with these new Fruitz ladies' watches
. It isn't so much that the idea of making fruit into watches is genius, but the execution thereof is perfect. Highly colorful ladies watches are certainly in - as are ones that are not too expensive. The concept here is that Philip Stein was able to connect the colors with tangible things that people know and enjoy. The watch dials are meant to resemble a juicy fruit cut in half. Hour markers for example are supposed to look like seeds. The colorful equations come in several styles (five shown) and are rightly given names such as, Watermelon, Coconut, Blueberry, Papaya, Grapefruit, Raspberry, Plum, and Orange. There are many ways of expressing your favorite fruit through the potential available colors. The dials have a soft sunburst pattern and three dimension face with curved chapter ring and applied numerals.
Inside the watches are quartz movements and something that Philip Stein calls their "natural frequency technology." I've never personally tested it myself, but it is supposed to make the wearer feel better. The cases are in polished steel (or gold plated) and the straps are rubber. The seconds hand is curved, a style I think Philip Stein borrowed from the stylish Japan only Seiko Galante watches. The Fruitz watches retail at $225 each and should be available in Philip Stein boutiques and stores such as Bloomingdale's and Nordstrom this month.
Ariel Adams publishes the luxury watch review