Like this shoe? I hope you have an iPhone.

Mark Ronson collaborated with Gucci Creative Director Frida Giannini to design this exclusive beaut for the launch of the new Gucci iPhone App, as well as a new Gucci pop-up shop tour called GUCCI ICON-TEMPORARY.

If you haven't heard of pop-up shops, they're designer stores which exist for just a couple of weeks -- sort of like a trunk show, only it's way more involved, and there's way more money involved, as they open up a whole store. Big name designers have been opening these kinds of stores all over the world.

GUCCI ICON-TEMPORARY will open up to the public October 24 in NYC on Crosby Street and peddle sneakers for just two weeks. The store will then tour to Miami (December 1st), London (2010) and Tokyo (2010). If you're in the US, one model of the Gucci Ronson sneaker collection will be available only to iPhone and iTouch users who've downloaded the Gucci App (click here, it's free).

The Gucci App also features music playlists by Ronson and Giannini, as well as access to the Gucci Little Black Book, which has "best-of information for hotels, restaurants, bars and clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini's own favorite spots around the world," and the Gucci Music Channel.

We love it when music and fashion collide.

"I spent many many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectible one," says Ronson. "Frida and I also agreed it was important for there to be a unique musical element to the project, so I'm going to be collaborating with artists, making limited edition tracks for each store opening."

The Gucci Ronson sneakers will come with their own exclusive packaging and a 12" vinyl record with tracks selected by Mark Ronson himself. Visit the GUCCI ICON-TEMPORARY website for more information.

Gucci's new chief executive officer, Patrizio di Marco has unveiled his strategy for the Italian brand's future. His strategy includes cutting production and multiple variations of the same style and solidifying the mid-range of the brand. Di Marco, who comes to Gucci from another PPR-owned company luxury leather brand Bottega Veneta, wants to balance contemporary fashion with the Gucci traditions, emphasizing craftsmanship and quality. Di Marco is also behind the lawsuit filed against Guess? Inc. last month.

Driving Gucci sales currently is the revival of the Jackie bag by creative director Frida Giannini. The bag which was named for Jacqueline Kennedy Onassis, sells for around $3,000 has received fashion acclaim this season. Di Marco has nothing but praise for Giannini he is quoted by Bloomberg as saying that she "knows how to balance the fashion elements with Gucci's heritage," Di Marco and Giannini, shown above, represent the continuation of the Gucci aesthetic fine-tuned by Tom Ford in the 1990s, chic and soigné with a dash of lethal sexy.

WWD has this picture of the new bags that Gucci is creating to celebrate their 85th anniversary. Gucci's creative director Frida Giannini has taken the classic shape of the hobo bag and remodeled it in new materials. The bags will also have brass and enamel plates (meant to be worn on the inside) which are marked with the year. Other looks will include a patchwork of  multicolored strips of reptile skins and "web tartan," which will involve a stylized velvet plaid with the double G logo in velvet. The bags will be sold only in Gucci stores from July through December.