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Frette Launches New Baby Line

Filed under: Children

frette baby
Luxury linens purveyors, Frette, have just added new items for spring to their Baby line, perfect for baby shower gifts and other celebrations of posh tots. New products and designs feature the giraffe motif which shows up on embroidered bed sets, quilts, covers and towels and on jacquard blankets from the Warm range. If giraffes don't suit your baby decor there are also luxurious pillows and bed sets with lace trims or triple bourdon embroideries in pink, blue, ivory and beige. The bed sets are available in three sizes: cradle, cot and single bed. A choice of Frette Kid's pyjamas, bathrobes and bibs all embroidered with giraffe or Frette logos are also available. Prices range from $45 for a bib set to $195 for cashmere sweater, $95 for the terry robe and 350 for the triple bourbon crib set with duvet.

Frette Opens Bloomingdale's Shop In A Shop

Filed under: Decor


Luxury textiles house Frette has opened a Frette shop-in-shop at Bloomingdale's 59th Street store in New York City. The boutique offers a place to pick up the popular Edmond Frette bedding, the more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). The sub-brand, which launched last year, pays homage to Italian style with black and white geometrics and exotic animal prints. The Bloomingdale's shop also features bedding from Frette's hotel collection. Frette currently has shop-in-shops in Bloomingdale's Dubai as well as Harrod's in London, Lane Crawford in Hong Kong, Printemps and Bon Marche in Paris. Check out more images from the Bloomingdale's shop in the gallery below.

Frette's Sleep Dream Win Contest

Filed under: Decor


Blankets, robes, sheets-- cooler weather calls for cozy, soft things. Luxury linens provider Frette is hosting a $1500 shopping spree sweepstakes now through November 8 that will let you enter for a chance to pick up some of their luxurious goods for free, just in time for holiday shopping. Nine winners will be chosen at random and winners can shop either at one of the eight Frette stores in the U.S. or online. The entry form is here.

Frette's Beach Line For Summer Fun


Luxury linens purveyor Frette has released their latest colorful line for a leisurely summer spent on the beach or poolside. The line includes colorful towels in soft, long-looped plush terry that have the lush print look of a scarf. There are also beach bags, coverups and even a pair of Frette flip-flops for $165. More Frette Beach after the jump.

Frette's Spring/Summer 2010 Collections Inspired By Artists

Filed under: Decor


Artists were the inspiration behind Frette's Spring/Summer 2010 Collections. The beautiful collections are an homage to both artists and the places that inspired them. The Venice is influenced by American Impressionist, John Singer Sargent. In his watercolor sketches, Sargent managed to capture the grace and mystery of Venice and the shimmering colors of the water and skies surrounding the city influenced the color palette used by Frette's designers ranging from Verbena to Myrrh. Luxury bedcovers in rich metallic silks in lavender, silver and copper complete the sumptuous collection. The sensual works of symbolist Gustav Klimt served as the inspiration to the Vienna. Vienna features floral shapes of cascading wisteria as well as geometric renditions of rosette blooms. The resulting patterns reflect early 20th century art and architecture's transition to Art Nouveau from a more classicist past. The Aix collection evokes Henri Matisse. The colors reflect the richly hued landscape of the Provencal region.All are available in Frette stores and online. Prices start at $1,695 for a total set.

Go Deeper into the Italian Dolomites at Rosa Alpina

Filed under: Luxury Travel & Hotels



The New York Times just ran a lovely story encouraging travelers of the ski-enthusiast and foodie variety to head for Cortina d'Ampezzo in the Italian Dolomites. If you're looking for something that's just as luxey and lesser known in the US (which makes it more-luxurious by definition) I would nudge you just a bit further west and north into Alta Badia, and specifically to the tiny little town of San Cassiano.

Americans that visit the Alta Badia region and particularly San Cassiano tend to come in the summertime, for hiking and fishing. But in the winter, the area is mostly frequented by Italians, and for good reason: San Cassiano and its environs have all the scenery and the skiing, plus its restaurants are a tightly-knit constellation of Michelin stars -- apparently the highest Michelin star concentration in the Alps.

The place to stay here is Rosa Alpina with 51 rooms, three restaurants (including St. Hubertus, with two Michelin stars) It's owned by the Pizzinini family which fairly dominates hospitality in this area, having been in the hotel business here since the 1930s. The family owns hotels, restaurants and even the local butcher shop. This means that whatever you need is not only within the grasp of the management here, they're probably related to the people who can make it happen.

The clientele they cater to obviously expects nothing less. It was snowing on the day I arrived, and the winding mountain roads with their hairpin turns and minimal guardrails would have been difficult in a car without four wheel drive. One guest had his Porsche Carrera flat-bedded up the mountains so he could drive it during the weekend, having followed behind in a more sensible form of transport -- if you'll allow that sensible is a word that could at all be fairly applied to that entire situation.

Opus Vancouver Gears Up for Winter Olympics

Filed under: Luxury Travel & Hotels, Events, Sports


Planning a trip to the 2010 Winter Olympics in Vancouver, B.C. this February? If you're quick you might still be able to snag one of the 96 rooms at the Opus Vancouver, the city's top luxury boutique hotel. Located in historic and fashionable Yaletown steps away from the inner harbor, the Opus has played host to a long list of A-listers including Ashton Kutcher and Demi Moore, Zac Efron, Janet Jackson, R.E.M., and The Pussycat Dolls, to name a few. The lavish rooms boast five different décor schemes to suit every taste, ranging from modern and minimalist to artful and eclectic, with comfort and style as the unifying elements. In addition to standard amenities, luxuries for guests include Frette bathrobes, L'Occitane bath products, an in-room oxygen dispenser and complimentary transportation within the downtown area via the hotel's luxe 7-Series BMWs. The penthouse suites feature wrap-around balconies, floor-to-ceiling windows, and double-sided fireplaces; all suites have a wet bar, while the hotel also features a fine French bistro, Elixir, as well as the Opus Bar, voted "Vancouver's Most Popular Nightspot" by the Zagat Survey.

Frette Offers Holiday Shopping Spree Contest

Filed under: Decor

Luxury linen purveyor Frette has announced their "Win a $5000 Shopping Spree" promotion starting this week. The promotion will be valid in store and online at www.frette.com and will run from now through December 20th The winner will be announced December 20th just in time for last-minute holiday gifts. $5000 should be just enough to outfit your bed in style. Bedding collections include the tonal brown Izmir, the cool Mediterranean Konya Blue and Antalya Lila which features a stylized dandelion print.

Frette Launches Bridal Registry

Filed under: Decor


Brides get your wish lists ready, Frette, the Italian maker of high-quality linens, has created a wedding registry which recently launched both online and in stores. Now affianced couples can select from linens, home accessories, Frette to Wear for men and women, bath and the Essentials Collection. Upon registration the bride and groom will receive their own personalized his and hers embroidered Frette100% Egyptian cotton terry robes. For every $5,000 worth of purchases off your registry you will receive a $500 gift card. After one year, Frette will offer a one time savings of 10 percent on the remaining items in your registry.

Last month I attended the FRETTE Beverly Hills Designer Event on Rodeo Drive checking out bedrooms designed by Barbara Lazaroff, Mark Cutler and Martyn Lawrence-Bullard Furniture (a few pictures in the gallery below). As a parting gift, Frette was handing out a set of linen napkins (shown after the jump). One commenter chosen at random will receive the napkins, just leave me a note with your tip for an elegant table.

G8 Summit Participants Will Sleep Well On Frette Sheets

Filed under: Decor

frette sheets
This year's G8 Summit takes place in L'Aquila, Italy. The Italian Government has decided to move the G8 Summit venue from La Maddalena to L'Aquila, the city symbolizing the earthquake that hit Abruzzo on April 6. The world leaders taking part in the global summit will likely be tired after long days of discussing the future of the world. Good to know then that they will be sleeping in personalized hand embroidered sheets by Frette. The linen company will also be giving the particpants, his and hers personalized plush robes and towels.

The Classicist: The New Ritz-Carlton Bar Experience

Filed under: Dining, Luxury Travel & Hotels, Spirits, The Classicist


The Ritz-Carlton is rolling out a new "Bar Experience" at its luxurious properties worldwide, building on a tradition of elegant cocktails and catering to a new generation of patrons. Where once such bars were once noted for their high-end singles scenes and some serious drinking, the company's latest research shows they are now primarily visited by those more interested in socializing with friends and colleagues, and hence food is increasingly important. So is the whole concept of "comfort" as opposed to ostentation. The new Ritz-Carlton bar experience includes both new cocktails, new appetizers and even edible cocktails. The impeccable service remains as always.

The new bar menu features gourmet comfort food meant for sharing among a group. The final menu includes 30 snazzy snacks such as brie and parsley risotto balls, smoked salmon and arugula egg rolls, chilly water lobster flat bread and calamari in remoulade sauce. Each Ritz-Carlton property features a selection of these 30 in addition to some local specialties. The idea behind the whole project is to reinvigorate and reposition the brand, eliminating the "illusion of rigidity" and prohibitive priciness the luxe chain may have given off in the past and "creating a nice environment where you feel comfortable" in the bars and lounges.

We went down to the elegant bar at 2 West at the amazing Ritz-Carlton Battery Park in New York City to experience it firsthand the other night and got extremely comfortable, so we would say it's definitely working. On the cocktail front, among our favorites was the Sunsplash, made with Grey Goose L'Orange vodka, Cointreau, fresh lemon and orange juice, and cranberry. Another standout was the Ritz-Carlton Martini, made with Tanqueray No. 10 gin, simple syrup, peeled English cucumber, mint and lime juice. Food-wise we particularly enjoyed the Italian spicy sausage and artichoke pizza, the mini Black Angus beef sliders, and the plate of artisanal cheeses served with quince paste, honey comb and chutney.

Win a Free Luxury Escape to Italy from Frette

Filed under: Decor, Luxury Travel & Hotels


Luxury linens company Frette is offering the chance to win a luxurious escape to Italy for a break from recessionary ennui. Frette chose the ultra-luxe Mezzatorre Resort & Spa (above), perched on a bluff above the sea on the island of Ischia off the Amalfi Coast for the getaway (of course they use Frette linens). Grand Prize is a trip for two to Ischia including seven days complimentary stay at the Mezzatorre Resort, including business class airfare for two. Second Prize is a free bedroom makeover by Frette Creative Director Scott Formby, including a complete set of Frette linens. Third Prize is a Frette Essentials bed set and duvet cover.

Anyone in the U.S. can enter via www.frette.com or at the Frette stores located in New York, Beverly Hills, Boston, Manhasset, Chicago, Aspen, South Coast Plaza, and Palo Alto. No purchase is necessary and there are no tricky questions. Deadline for entries is July 15th. The winners will be chosen through a drawing at Frette's U.S. headquarters in New York. Founded in 1860 and based in Milan, Frette blends Italian craftsmanship and contemporary design to create elegant and luxurious collections for the home, bath and body. Frette has provided linens to royalty, the Vatican and the world's most prestigious trains and ocean liners including the Orient Express and the Titanic.

Edmond Frette, Luxury Sheet Maker Goes Casual

Filed under: Decor


Even the most formal of brands have to relax once and a while. Frette, purveyor of elegant and expensive linens, has come out with a new more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). The collection is named Edmond after Edmond Frette, the company founder and it ranges from sheets and pillows to throws and blankets made of fine merino wool and cashmere. The new sub-brand pays homage to Italian style with black and white geometrics and exotic animal prints. The brand will be sold at the Edmond Frette shop in London and at all 10 Frette boutiques in the United States this fall.

The Marcel at Gramercy Gets Set for Summer

Filed under: Dining, Luxury Travel & Hotels


Manhattan's The Marcel at Gramercy, which unveiled a luxe new makeover a few months back transforming the quaint 3 star hotel into a chic and stylish 4 star standout, is putting the finishing touches on its much-awaited rooftop bar in preparation for the warmer weather. We hear it's going to be open by June, and while the chic watering hole with a stunning view of the Empire State Building will officially only be open to hotel guests, we're told a select number of civilians will be allowed to pass the portals each evening as well. It should make a welcome respite from the extremely over-the-top Gramercy Park Hotel nearby.

Meanwhile, a new restaurant / bar has opened in the hotel's ground floor space with its massive windows affording a great view of the street scene. It now houses a branch of hip Lower East Side fave 'inoteca, the prized panini-and-vino specialist, with fresh-squeezed juice at the bar. The vibe is very Milan Fashion Week, and the wine list has over 600 selections representing every wine making region in Italy. Now housing 135 rooms, the Marcel's new amenities include Frette linens, marble bathrooms, iPod docking stations and LCD TVs. A spa and gym are also in the works.

The New Marcel at Gramercy

Filed under: Luxury Travel & Hotels


Manhattan's The Marcel at Gramercy just unveiled a luxe new makeover, transforming the quaint 3 star hotel into a chic and stylish 4 star standout. The Gramercy Park fixture's upgrades include the addition of several new floors, a complete modern redesign of the guestrooms and lobby with a stylish fireplace (above), and a hip new Northern Italian restaurant / wine bar, Bar Milano. Now housing 135 rooms, the Marcel's new amenities include Frette linens, marble bathrooms, iPod docking stations and LCD TVs. A rooftop deck, spa and gym are also in the works.

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