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fred segal

Trendy Store To Star In Reality TV Show


The popular Fred Segal store in Santa Monica, California will be the setting for a new reality series on the Bravo channel. The show will document the daily drama at the store covering the fashion-centered lives of the sales team as they cater to the upper class shoppers. The show will likely feature cameos by a few celebrities who make their way into the store for a little shopping. Fred Segal opened the Santa Monica store in 1985 and the store is still owned by the Segal family who will appear on the show.

Warhol Factory x LEVI'S x Damien Hirst Book

Filed under: Apparel, Art


Last night I popped over to the Fred Segal store in Santa Monica to check out the Warhol Factory x Levi's x Damien Hirst pop-up store. The small store within a store will be open for two months. The store features items from the denim collection, which feature jeans, jackets, t-shirts and shorts that feature some of Damien Hirst's favorite symbols such as crystal skulls, multicolored dots and crosses. The clothing starts at around $120 for the colorful skull T-shirts. The little pop up store is done up in silver with two examples of paint covered Levis hanging behind glass. Levi's documented the Hirst collaboration in a 224-page glossy book. The book includes a foreword by Interview's past editor Ingrid Sischy, an interview with Damien Hirst and fashion photography featuring Vincent Gallo. The book sells for $200 for the hardbound book or $300 for the book with a plexiglass and metal display box. My pictures from last night are in the gallery below.

Give Beauty Luggage

Filed under: Cosmetics and Fragrance

Fred Segal Beauty has a new selection of beauty luggage, cases made specifically for sorting and carrying your makeup and makeup accessories. This Give Leather Train Case measures 5.5 x 7.5 x 9.25 and is made of supple Italian leather, in either yellow or brown. It is full of pockets to keep everything in its proper place. Dubbed the "Bentley of beauty luggage," the bag has an elegant, timeless look to it and is sure to provide many years of use. The case doesn't have to be used for travel, although we are now permitted to take some things on planes again, and can instead be used to keep your things organized in the bathroom. Price: $300.



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