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Kelly Van Halen Launches Cashmere Travel Blanket with Fred Segal

Filed under: Decor


Given that we live in a time when we are all busy reinventing ourselves, perhaps it's not such a stretch that interior designer Kelly Van Halen is launching a line of cashmere travel blankets. Van Halen, who went from being hard rock drummer Alex Van Halen's second ex-wife to being a real estate developer, house flipper, interior designer, and now blanket designer, will be selling her soft-as-can-be cashmere travel blankets exclusively at Fred Segal.

The blankets are the first product in the new line designed by KellyBaron -- the company named after Van Halen and her partner Baron Rogers -- that will be carried by the up-end Fred Segal stores.. The 4"x6" blankets come in matching 8"x10" silk-lined cases that look like pillows. The cashmere used is of superior quality and is 287 grams, or two-ply cashmere. The label is crafted in cashmere as well. Retail price is $425.

Fred Segal Fun Debuts G-Bike and G-Bike Chopper

Filed under: Gadgets, Green, Men's Style

Fred Segal Fun Bike
The new G-Bike at Fred Segal Fun lives up to the "Fun" brand moniker in a number of unexpected ways.

Firstly, there are the colors; this snazzy scooter-bicycle hybrid is available in the above yellow, a grassy green, dark blue, red, sleek black and white and several other shades, with new hues being developed all the time (or, for a premium, you can design your own). Also, like a hybrid should be, the G-Bike is an eco-friendly, zero-emissions vehicle.

This fully electric scooter-bike can run up to 20 miles per hour for 35 miles per charge (which takes four to eight hours). It's well-suited to students and professionals in urban environments -- people who could walk, but are too awesome to do so. Best of all, you don't need a license to drive it or a registration to have it. Additional features include removable pedals, a remote control alarm, brakes, rear-view mirrors, a horn and ample storage space for books, a work bag, groceries, shopping bags or whatever you have.

The G-Bike is available from the Fred Segal Fun store in Santa Monica (310-394-9814) for $1,100. Check out some of the other colors and the stylish G-Bike Chopper (a more bicycle-like motor-bicycle) in the gallery below.

Trendy Store To Star In Reality TV Show


The popular Fred Segal store in Santa Monica, California will be the setting for a new reality series on the Bravo channel. The show will document the daily drama at the store covering the fashion-centered lives of the sales team as they cater to the upper class shoppers. The show will likely feature cameos by a few celebrities who make their way into the store for a little shopping. Fred Segal opened the Santa Monica store in 1985 and the store is still owned by the Segal family who will appear on the show.

Warhol Factory x LEVI'S x Damien Hirst Book

Filed under: Apparel, Art


Last night I popped over to the Fred Segal store in Santa Monica to check out the Warhol Factory x Levi's x Damien Hirst pop-up store. The small store within a store will be open for two months. The store features items from the denim collection, which feature jeans, jackets, t-shirts and shorts that feature some of Damien Hirst's favorite symbols such as crystal skulls, multicolored dots and crosses. The clothing starts at around $120 for the colorful skull T-shirts. The little pop up store is done up in silver with two examples of paint covered Levis hanging behind glass. Levi's documented the Hirst collaboration in a 224-page glossy book. The book includes a foreword by Interview's past editor Ingrid Sischy, an interview with Damien Hirst and fashion photography featuring Vincent Gallo. The book sells for $200 for the hardbound book or $300 for the book with a plexiglass and metal display box. My pictures from last night are in the gallery below.

Give Beauty Luggage

Filed under: Cosmetics and Fragrance

Fred Segal Beauty has a new selection of beauty luggage, cases made specifically for sorting and carrying your makeup and makeup accessories. This Give Leather Train Case measures 5.5 x 7.5 x 9.25 and is made of supple Italian leather, in either yellow or brown. It is full of pockets to keep everything in its proper place. Dubbed the "Bentley of beauty luggage," the bag has an elegant, timeless look to it and is sure to provide many years of use. The case doesn't have to be used for travel, although we are now permitted to take some things on planes again, and can instead be used to keep your things organized in the bathroom. Price: $300.

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