Filed under: Spirits
You may recognize the name Campari for the famous bitter apertif, but the group has long since expanded into one of the largest drinks concern. The sixth largest in the world, as a matter of fact, and it keeps on growing.
The group's rapidly expanding portfolio of brands already includes such well-known spirits as Aperol apertif, Cinzano vermouth, Glen Grant single malt scotch whisky, and SKYY vodka. Last year Gruppo Campari acquired the Wild Turkey brand of bourbon from Pernod Ricard, and has now announced its latest acquisition of Carolans, Frangelico and Irish Mist.
The €129 million acquisition takes these brands off the hands of William Grant & Sons – distillers of such single malts as Glenfiddich and Balvenie – which had purchased the liqueur labels alongside the Irish whisky distillers Tullamore Dew from C&C Group in May.