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RSVIP: Kim Kardashian Brings Sexy to the FIFI Awards

An Oscar is to film and a Tony is to Broadway what a FIFI Award is to fragrance.

On June 10, the 38th Annual FIFI Awards commandeered New York's Downtown Armory, adding a sniff of glamour to the behemoth brick Army post. Kim Kardashian appeared vacuum-packed into a gown by Lebanese designer Zuhair Murad. The double breasted scoop in the front, with six large buttons, added gravity-defying lift to Kardashian's ample cleavage. Like everyone at the event, she spoke Fragrancese. "It's basically all my favorite memories in a bottle," said the reality-show star of her eponymous scent, aptly subtitled in the sexy ads, "The voluptuous new fragrance."

"The gardenia [note] is for the family vacations with my dad in Hawaii," she said. "Tuberose reminds me of my mom. All my favorite scents happen to be white florals. I added a bit of orange blossom for citrus," she told Luxist.

Usher, honored as the FIFI's 2010 Fragrance Celebrity of the Year, wore a padded black waistcoat by Alexander McQueen that resembled fencing garb. He called his move into fragrance "the branding of Usher," and speaking of his scent "VIP," he told Luxist, "This will be my fifth fragrance. I wanted intelligence; I wanted elegance. If you look at the advertisements, the weight of the bottle, the essence, it's all top-shelf."

"When everything else comes off," he quipped, "the fragrance stays on."

"I was happy to find my new love, new passion, which is fragrance," he said, then posing with a soldier in fatigues.

Tags: celebrity fragrance, fifi awards, fragrance foundation, kim kardashian, leelee sobieski, michael kors, rsvip, Sofia Vergara, usher