fosters

Crown Ambassador Reserve Lager in New Marketing Campaign

Filed under: Spirits

Crown Ambassador Reserve was first launched three years ago but this year marks the first time Foster's Group will actively push key restaurants to offer it, which is a marketing strategy to bring more prestige and allure to the brand and drive interest in the mainstream Crown label. Crown Ambassador Reserve is twice as strong as traditional Crown and although normally priced at $90 frequently trades on eBay for $200-$300, and even sold for $800 at auction once.

Foster's will also be marketing the premium brew on social networking sites and has commissioned renowned glassmaker Reidel to design a glass that best brings out the beer's flavor. In August, the Crown Ambassador Reserve will be released to the market, in a limited edition of fewer than 8000 bottles.

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Tags: beer, crown ambassador reserve lager, fosters, fosters beer, lager

Foster's Launches 2009 Crown Ambassdor Reserve Lager

by Deidre Woollard (RSS feed) —

Australian beer maker Fosters has gotten into the luxury beer market with a lager that costs $70 Australian a bottle. The 2009 Crown Ambassdor Reserve Lager is the second vintage of the lager which undergoes in-bottle fermentation for a more complex taste and is presented in a 750 ml champagne-style bottle. The beer doesn't need to be quaffed immediately, it can be cellared for up to 10 years. Last year the beer sold out quickly and it is expected that those who missed out on one of last year's 5,000 bottles might grab one of this year's 6,000 brews. One bottle you can't get is the first bottle. The Queen of England has both the first bottles of the 2008 and 2009 vintages in her cellars.

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Tags: beer, crown ambassador reserve lager, CrownAmbassadorReserveLager, fosters, lager