forever laser institut

Swiss Skincare: Alchimie Forever

Filed under: Spas, Cosmetics and Fragrance

The Swiss are known for many things - their private banks, their fantastic chocolate and cheese, and their skincare products, to name a few. La Prairie, Crabtree and Evelyn, Arbonne and Swiss Perfection are just a few of the famed brands to make the jump to the United States, but we were particularly intrigued by boutique line Alchimie Forever on our recent visit to Geneva.

The natural-based line offers a slew of skincare products for men and women alike based on treatments available at their flagship Forever Laser Institut, located just off the Rue du Rhone, the city's most elite shopping street.

We've been longtime fans of the brand's products - they maintain a flagship product store in Washington, DC and sell to several area spas - but were curious about the spa services. Was the Swiss experience going to be that much more phenomenal? Devoted testers we are, an appointment was made.

The spa boasts a distinctly modern vibe, with glowing lights in the spa's signature purple, blue and green colors and sleek, more than plush, chairs, in the waiting room. In keeping with the spa's medical-grade treatments, many of the pamphlets available for our perusal highlighted signature treatments involving lasers, including laser hair removal and Cryolipolysis (CoolSculpting), a new method of fat removal that literally freezes away trouble spots. Currently, Forever Laser Institut boasts the distinction of being the only Geneva spa to offer this treatment, developed by MIT and Massachusetts General Hospital.

Tags: alchimie forever, forever laser institut, geneva, medical spa, switzerland, washington dc