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Laurence Fishburne is the New Voice of Cadillac

He may be best known for his role as Morpheus in the Matrix movie trilogy, but Laurence Fishburne is about to become attached to another franchise: Cadillac.

The American luxury automaker has just announced a new deal with the actor to become the face and (extraordinarily deep) voice of the brand. The campaign entitled "Red-Blooded Luxury" will kick off on January 1 with a commercial aired during the Rose Bowl.

Cadillac vehicles – including the CTS sedan and Escalade SUV – were incidentally used in the filming of Matrix movies, Fishburne's character alternately riding in and blowing them up. The commercials will presumably be kinder to GM's luxury offerings.

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Tags: cadillac, fishburne, Laurence Fishburne, red blooded luxury, red-blooded luxury, rose bowl