Legendary luxe New York department store Bergdorf Goodman, founded in 1901, is famous for its amazing, elaborate holiday windows which dazzle shoppers and passersby alike. This year is no exception, with the added attraction of some high-tech features debuting for the very first time. The 2010 windows, entitled "Wish You Were Here," take their inspiration from fantasy travel to far-flung places involving some rather unusual ways of getting there. The displays feature an array of "wild mash-ups of unexpected arrivals and departures", each with visual influences as diverse as Roman mythology, 1940s Hollywood musicals, the city's original Penn Station, and the very first science fiction film.
This year, for the first time, QR codes on several of the windows enable people to view an online Bergdorf Holiday Gift Finder and a video depicting the making of the holiday displays (above) simply by scanning the codes with their smartphone or handheld digital device. Produced entirely in-house by Bergdorf, the video features the song "Follow Me" by 17-year old emerging Sony artist Audrianna Cole. "We are in the surprise business," notes David Hoey, Bergdorf Goodman's Senior Director of Visual Presentation and Window Design. "This job is part architect and part cake decorator." Each of the landmark store's five main Fifth Avenue windows represents a different destination and a special method of conveyance: