Filed under: Apparel
It seems that the fabric company Vlisco is planning to launch the first luxury label based in Africa. The traditional fabrics and designs that the company specializes in are facing competition from inexpensive, imported fabrics and they want to do something to set themselves apart. Creative director Dion Chang said, "The world is ready for a luxury African brand -- an Afro-Gucci." The label has been named Aziza, which means "gorgeous" in Swahili, and will launch in during fashion week in Johannesburg. It will first be sold in South Africa, where the demand for luxury goods is perceived to be the highest. Patterns and styles will be African inspired, but not over-the-top or clichéd.