Can eBay Capture The Fashion Market?
Filed under: Apparel
Auction website eBay is making a big push to get people to think of it as a fashion resource. The site has created a fashion-focused microsite, fashion.ebay.com that acts as an online outlet mall. Inspired by popular fashion discounters like Gilt Groupe, Rue La La and Ideeli, eBay has partnered with brands and retailers like Hugo Boss and Lord & Taylor to act as sellers. The site includes the "Fashion Vault" launched earlier this week, a short-duration sales area. The fashion vault will offer deep discounts on new designer clothes direct from sellers and shipping is free. As we mentioned earlier eBay has already sold clothes from Narciso Rodriguez and Norma Kamali through partnership deals.
The new fashion site has a zippier design and an easy-to-use search engine that makes it more of a rival for other online fashion sites including Net A Porter, the fashion site recently acquired by Richemont. What makes the eBay fashion offering different is that the used goods from resellers (traditional eBay fodder) are part of the mix. Given eBay's legendary battles with luxury brands over resellers and counterfeits it will be interesting to see how this new site is received. Once the fashion site is established eBay plans to use a similar model to sell home goods and technology.
Charlie Sheen Gets Back To His Roots
The List #0147: Escape a Car Underwater
WHOOPS! Obama Makes Big Gaffe
Visit the Maldive Islands Before It's Too Late
Reptiles Make Home in UK Man's Cable Box
Mariah Carey Curses And Busts Out Of Dress On Live TV
Springtime Budget-Busters -- Savings Experiment
Distraught Mom Becomes Face of Oklahoma Storm
Killed Soldier In London Attack Identified
Is This Woman Too Pretty To Work?
Mariah Carey Suffers Wardrobe Malfunction on Good Morning America
What It's Like To Talk To A 2-Year-Old
The Story Behind Hairspray
Amanda Bynes Arrested, Undergoes Psychiatric Evaluation--See the Shocking Mugshot!
Luke Wilson Caught Staring At Fan's Chest
H&M's Plus-Size Model Jennie Runk Says She Chose To Gain Weight
Rapper Accused Of Faking His Own Death To Escape Payments
Best Friends Reportedly Die Holding Each Other In Tornado
Danny Tanner Is Fighting With Topanga
New Trayvon Martin Evidence Features Incriminating Photos, Texts From Teen
Jury Foreman: '18 Days Of Testimony Hurt' Jodi Arias
Teenager's 'Awww'-Inspiring Drawing Wins Big At Google
Brave Woman Stood Down Armed London Attackers
WATCH: Police Force Shows Up To Support 5-Year-Old Who Lost Her Dad
Jodi Arias Jury DEADLOCKED
Janet Jackson Joins The Billionaires' Club
Woman Pictured 'Praying For & Comforting' Dying Victim
Bridge Collapses In Washington State
Helen Flanagan Launches PETA Campaign As Only She Knows How
LISTEN: Terror Inside Elementary School As Tornado Hits
Mum-Of-Two Faces Down Woolwich Attack Suspects
Woolwich Attack Victim Named As Lee Rigby