'American Idol's' Simon Cowell and Simon Fuller Moving on to Formula 1?
Filed under: Sports
Between the two of them, Simon Cowell and Simon Fuller have no shortage of successes to claim their own. Many of those accomplishments revolve around reality television programs like "American Idol," "X Factor," "So You Think You Can Dance?" and "America's Got Talent." Bernie Ecclestone apparently thinks quite highly of their show business acumen, and is now reportedly recruiting their talents to bring an added dose of showmanship to Formula One racing.
One idea Cowell and Fuller have reportedly put forward to the billionaire F1 chief is to cut the three-day grand prix weekend to two, and to replace the customary Friday practice sessions with a second preview race.
Cowell is a known racing fan and automotive enthusiast, while Fuller has been actively involved in the sport previously. The producer/promoter headed up the Honda F1 Team's branding initiative several years ago, and recently signed former world champion Lewis Hamilton to his talent agency alongside the likes of David Beckham, Sir Michael Caine and Jennifer Lopez.


As tequila enters the mainstream as a premium spirit alongside the likes of vodka and whisky, so will it need a platform to promote itself. And few fora are proving as fitting as motor racing.










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